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GM Outsources Management

August 6th, 2001 by

General Motors takes an unorthodox route in its communications department by hiring Gary Grates, president of GCI Boxenbaum Grates, to supervise its employee relations team. About 100 employee communications specialists now report to Grates rather… Continued

Image Patrol: Relearning PR Lessons from Recent Crises

August 6th, 2001 by

Spokespeople, celebrities, scholars and CEOs have pored over articles and case studies trying to learn from the mistakes others have made in handling crises. And few subjects have provoked more study than Bill Clinton and… Continued

Anti-Drug Campaign Moves to the Web

August 6th, 2001 by

What is the antithesis of drug culture and how can it be glorified? This challenge was established in 1998 when Congress enacted legislation approving a billion-dollar media campaign to nip drug use in the bud.… Continued

Media Insight: Girls’ Life Magazine

August 6th, 2001 by

4517 Harford Road Baltimore, MD 21214 410/254-9200 http://www.girlslife.com Girls’ Life celebrates its eighth birthday by treating itself to a makeover. The new look includes a streamlined “GL” logo, new columns and features and even higher-quality… Continued

Media Moves

August 6th, 2001 by

National News: Susan Schiller, medical/health producer, leaves the CBS “Evening News” to join the CBS affiliate in Philadelphia as news director. Fax press releases to the “Evening News” assignment desk at 212/975-1893 … Dina Roth,… Continued

How’d You Get That?

August 6th, 2001 by

Integris Health found that local TV stations that are cutting back and reprioritizing resources are generally hard-pressed to send photographers or reporters to cover stories at their two large metro medical centers in Oklahoma City… Continued

Former Clintonite, PR Strategies Forum Keynoter, Ponders the Condit Affair

August 6th, 2001 by

PR NEWS discusses Chandra Levy’s disappearance with Lanny Davis, partner at DC law firm Patton Boggs and former Special Counsel to President Clinton. Davis, author of Truth to Tell: Tell It Early, Tell It All,… Continued

CosmoGIRL’s New Alloy-ance

August 6th, 2001 by

Cosmo-GIRL and Alloy.com will partner on the redesign of the teen magazine’s Web site. Alloy will design the site and provide advertising and marketing services and the CosmoGIRL editorial team will provide content. The new… Continued

MTV Turns 20 With 360 Approach

August 6th, 2001 by

MTV is celebrating two decades of preeminence in the music industry, largely as a result of the network’s inimitable ability to constantly redefine itself. In a typical move, MTV recently redesigned its Web site to… Continued

Ebizz4Sale Comes 2U

August 6th, 2001 by

Ebizz4Sale launches in October as a bimonthly to connect e-business owners with potential buyers, investors and partners worldwide. The magazine’s founders call it a valuable tool for those slightly less entrepreneurial entrepreneurs who want to… Continued