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Part 2 of a 2-part series on how the economy is affecting new and traditional PR business models. With no end to the economic slump in sight, many agencies serving small- and mid-size clients are… Continued

This week’s winner for most shocking PR comes to us from Sony Pictures. Producers of the upcoming “Genghis Kahn” recently assured animal rights activists that “practically no animals were harmed in the making of this… Continued

Andy Lack, president and COO of NBC, needs to coach his assistant on employee and investor relations. The busy media exec’s staffer recently spent nearly $2,500 to fly an intern from Washington to Los Angeles… Continued

Until recently, finding independent PR pros has been a relatively uncharted process. Prospective clients in Boston and Georgia, however, can now search for indies via their local PRSA chapters. PRSA Boston unveils an online directory… Continued

General Motors takes an unorthodox route in its communications department by hiring Gary Grates, president of GCI Boxenbaum Grates, to supervise its employee relations team. About 100 employee communications specialists now report to Grates rather… Continued

Spokespeople, celebrities, scholars and CEOs have pored over articles and case studies trying to learn from the mistakes others have made in handling crises. And few subjects have provoked more study than Bill Clinton and… Continued

What is the antithesis of drug culture and how can it be glorified? This challenge was established in 1998 when Congress enacted legislation approving a billion-dollar media campaign to nip drug use in the bud.… Continued

4517 Harford Road Baltimore, MD 21214 410/254-9200 http://www.girlslife.com Girls’ Life celebrates its eighth birthday by treating itself to a makeover. The new look includes a streamlined “GL” logo, new columns and features and even higher-quality… Continued

National News: Susan Schiller, medical/health producer, leaves the CBS “Evening News” to join the CBS affiliate in Philadelphia as news director. Fax press releases to the “Evening News” assignment desk at 212/975-1893 … Dina Roth,… Continued

Integris Health found that local TV stations that are cutting back and reprioritizing resources are generally hard-pressed to send photographers or reporters to cover stories at their two large metro medical centers in Oklahoma City… Continued