General Motors takes an unorthodox route in its communications department by hiring Gary Grates, president of GCI Boxenbaum Grates, to supervise its employee relations team. About 100 employee communications specialists now report to Grates rather… Continued
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Image Patrol: Relearning PR Lessons from Recent Crises
August 6th, 2001 by PRNEWSSpokespeople, celebrities, scholars and CEOs have pored over articles and case studies trying to learn from the mistakes others have made in handling crises. And few subjects have provoked more study than Bill Clinton and… Continued
Anti-Drug Campaign Moves to the Web
August 6th, 2001 by PRNEWSWhat is the antithesis of drug culture and how can it be glorified? This challenge was established in 1998 when Congress enacted legislation approving a billion-dollar media campaign to nip drug use in the bud.… Continued
Media Insight: Girls’ Life Magazine
August 6th, 2001 by PRNEWS4517 Harford Road Baltimore, MD 21214 410/254-9200 http://www.girlslife.com Girls’ Life celebrates its eighth birthday by treating itself to a makeover. The new look includes a streamlined “GL” logo, new columns and features and even higher-quality… Continued
Media Moves
August 6th, 2001 by PRNEWSNational News: Susan Schiller, medical/health producer, leaves the CBS “Evening News” to join the CBS affiliate in Philadelphia as news director. Fax press releases to the “Evening News” assignment desk at 212/975-1893 … Dina Roth,… Continued
How’d You Get That?
August 6th, 2001 by PRNEWSIntegris Health found that local TV stations that are cutting back and reprioritizing resources are generally hard-pressed to send photographers or reporters to cover stories at their two large metro medical centers in Oklahoma City… Continued
Former Clintonite, PR Strategies Forum Keynoter, Ponders the Condit Affair
August 6th, 2001 by PRNEWSPR NEWS discusses Chandra Levy’s disappearance with Lanny Davis, partner at DC law firm Patton Boggs and former Special Counsel to President Clinton. Davis, author of Truth to Tell: Tell It Early, Tell It All,… Continued
CosmoGIRL’s New Alloy-ance
August 6th, 2001 by PRNEWSCosmo-GIRL and Alloy.com will partner on the redesign of the teen magazine’s Web site. Alloy will design the site and provide advertising and marketing services and the CosmoGIRL editorial team will provide content. The new… Continued
MTV Turns 20 With 360 Approach
August 6th, 2001 by PRNEWSMTV is celebrating two decades of preeminence in the music industry, largely as a result of the network’s inimitable ability to constantly redefine itself. In a typical move, MTV recently redesigned its Web site to… Continued
Ebizz4Sale Comes 2U
August 6th, 2001 by PRNEWSEbizz4Sale launches in October as a bimonthly to connect e-business owners with potential buyers, investors and partners worldwide. The magazine’s founders call it a valuable tool for those slightly less entrepreneurial entrepreneurs who want to… Continued