In this new feature, PR NEWS asks media relations pros how they scored top placements. From savvy pitching to giving away blockbuster memorabilia, we bring you the best
strategies for winning high profile coverage. This week's ink-stain report:
- BlinnPR recently offered reporters a fresh angle on a story by positioning AIM (Accuracy in Media) Executive Director Ben Isaacson as the lone dissenting voice chiming in
on a new study released by the Center for Digital Democracy about privacy and interactive TV. "Our media campaign resulted in interviews with AP, the Christian Science Monitor,
Boston Globe, Washington Post, Wired and Industry Standard, to name a few," reports Steven Blinn. (212/675-4777, [email protected])
- The MWW Group celebrated the Hard Rock Café's 30th anniversary with the Ultimate Rock Sweepstakes. To ensure good buzz, Hard Rock chose its most visible piece of
memorabilia, the original Beatles Magical Mystery Tour Bus, as a sweepstakes giveaway (an especially suitable choice given renewed interest in the Beatles since the release of the
"1" CD). MWW secured more than 550 print and broadcast placements including a rare morning show 'hat trick' as MWW garnered coverage for Hard Rock on all three national morning
shows. (Contributed by John Gogarty, VP, MWW Group, 201/964-2464)