Subscription Content

Say What?

August 6th, 2001 by

This week’s winner for most shocking PR comes to us from Sony Pictures. Producers of the upcoming “Genghis Kahn” recently assured animal rights activists that “practically no animals were harmed in the making of this… Continued

-30-

July 30th, 2001 by

A recent release from Wal-Mart touts the company’s plans to open or relocate 300 Wal-Mart and SAM’s CLUB stores this fiscal year. The company is quick to add that it has contributed $1.4 million to… Continued

Conservative Count

July 30th, 2001 by

Last week, our cover story on the economic slump quoted Dennis Smith, president of PR recruiting firm Spring Associates, saying that 20% to 30% of agency jobs have been lost due to the weakened economy.… Continued

People Moves

July 30th, 2001 by

Ted Pincus, chairman and CEO of the Financial Relations Board/BSMG Worldwide, turns over operations to Donni Case, who becomes president of the BSMG Worldwide unit. Case took over the role of vice chairman in 1998… Continued

A Taste for TV

July 30th, 2001 by

Washington State residents look to TV for their news before they turn to newspapers and radio, according to a new survey from the University of Washington and Washington News Council, a nonprofit organization that aims… Continued

Agency/Client Relationship: Pregnant with Expectations

July 30th, 2001 by

Just as Wall Street won’t let a company pull off an IPO without real profits and strong business fundamentals, reporters will no longer cover companies that don’t have their ducks in a row. PR practitioners… Continued

Finding the Ideal PR Partner

July 30th, 2001 by

IBM is currently conducting the largest public relations agency search in history. Over $40 million is up for grabs as the technology giant consolidates the workload divided among 50 PR firms worldwide into no more… Continued

Managing a PR Partnership When a Corporate Merger Threatens the Bonds

July 30th, 2001 by

The Case When Magnet Interactive first began working with its PR agency, Upstart Vision Inc. (UVI), the company was a 150-person design, production and strategic marketing shop. And although Magnet maintained nationally recognized accounts including… Continued

Media Insight: ‘The Tom Joyner Morning Show’

July 30th, 2001 by

ABC Radio Network 13725 Montfort Drive Dallas, TX 75240 972/991-9200 http://www.tomjoyner.com http://www.BlackAmericaWeb.com If you want to reach 10.5 million community-minded African-American citizens, ages 35-54, you’ll find them tuned to the “Tom Joyner Morning Show,” which… Continued

Animal Magnetism Online

July 30th, 2001 by

Animal News Center, a nonprofit dedicated to promoting animal welfare, launches http://www.anc.org, a Web site designed to disseminate news about the protection of our furry friends. It includes current information about pets and wildlife, interviews… Continued