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PR Newswire launches U.S. Hispanic and Latin America Broadcast Services, offering production and distribution services for Spanish language video and audio content. U.S. Hispanic and Latin American media are starved for b-roll and VNRs in… Continued

Corporate Moves Estee Lauder promotes Marianne Diorio from VP, communications to SVP, communications for the company’s specialty brands. Florence Nimo becomes VP, global communications. Men’s Health hires Aimee Geller Promisel as director of PR. Previously,… Continued

Marina Ein, the high-profile spokeswoman hired by Rep. Gary Condit, has suffered her own share of negative fall-out from the Chandra Levy case. Ein has been broadly criticized for not bringing Condit forward to discuss… Continued

In late 1999, only about 20% of California fourth graders were considered proficient readers. The California Governor’s Office of the Secretary for Education implemented a sweeping statewide campaign called READ California, designed to promote reading… Continued

What is the antithesis of drug culture and how can it be glorified? This challenge was established in 1998 when Congress enacted legislation approving a billion-dollar media campaign to nip drug use in the bud.… Continued

4517 Harford Road Baltimore, MD 21214 410/254-9200 http://www.girlslife.com Girls’ Life celebrates its eighth birthday by treating itself to a makeover. The new look includes a streamlined “GL” logo, new columns and features and even higher-quality… Continued

National News: Susan Schiller, medical/health producer, leaves the CBS “Evening News” to join the CBS affiliate in Philadelphia as news director. Fax press releases to the “Evening News” assignment desk at 212/975-1893 … Dina Roth,… Continued

Integris Health found that local TV stations that are cutting back and reprioritizing resources are generally hard-pressed to send photographers or reporters to cover stories at their two large metro medical centers in Oklahoma City… Continued

PR NEWS discusses Chandra Levy’s disappearance with Lanny Davis, partner at DC law firm Patton Boggs and former Special Counsel to President Clinton. Davis, author of Truth to Tell: Tell It Early, Tell It All,… Continued

Cosmo-GIRL and Alloy.com will partner on the redesign of the teen magazine’s Web site. Alloy will design the site and provide advertising and marketing services and the CosmoGIRL editorial team will provide content. The new… Continued