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As former White House and Hill staffers settle into private sector PR jobs in the wake of the last election, industry rhetoric once again turns to the merits of running PR programs like political campaigns.… Continued

Next time your pitch misses the mark with a prickly reporter, skip the dogged relationship building and go straight to bribery. Smarmy? Sure. But as long as it falls under the euphemistic heading of “sponsorship,”… Continued

Wondering which section of the Sunday paper to target with your pitch? Depends on the consumer you’re trying to reach, according to a study sponsored by Parade. Researchers at Harris Interactive and Yankelovich interviewed 1,005… Continued

A new study from Lyra Research finds consumers turning to the Web for news and information – and away from TV, newspapers and magazines. Lyra interviewed more than 1,200 consumers and found 37% of respondents… Continued

PR Newswire launches U.S. Hispanic and Latin America Broadcast Services, offering production and distribution services for Spanish language video and audio content. U.S. Hispanic and Latin American media are starved for b-roll and VNRs in… Continued

Corporate Moves Estee Lauder promotes Marianne Diorio from VP, communications to SVP, communications for the company’s specialty brands. Florence Nimo becomes VP, global communications. Men’s Health hires Aimee Geller Promisel as director of PR. Previously,… Continued

Marina Ein, the high-profile spokeswoman hired by Rep. Gary Condit, has suffered her own share of negative fall-out from the Chandra Levy case. Ein has been broadly criticized for not bringing Condit forward to discuss… Continued

In late 1999, only about 20% of California fourth graders were considered proficient readers. The California Governor’s Office of the Secretary for Education implemented a sweeping statewide campaign called READ California, designed to promote reading… Continued

One California St. 29th Floor San Francisco, CA 94111 415/293-4800 Business 2.0 is weathering the crash of the new economy titans better than some. Time Inc.’s FORTUNE Group acquired the publication last month, and has… Continued

The holidays are right around the corner … at least in the publishing world. Pitch your holiday story, products or services to these women’s pubs: Essence Essence Communications Inc. 1500 Broadway, 6th Floor, New York,… Continued