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Celebrity Faces, Glamorous Prizes Keep Godiva Campaign Fresh

January 7th, 2002 by

Godiva, the high-end chocolatier, has had a good thing going with its “Chocolates & Diamonds” Valentine’s Day promotion since 1997. The campaign scored over 150 million media impressions in its first year, while also drawing… Continued

Media Insight: "Public Interest," WAMU, Washington, DC

January 7th, 2002 by

American University Brandywine Building Washington, DC 20016-8082 202/885-3892 http://www.wamu.org WAMU is Washington, DC’s oldest public radio station, and “Public Interest” is one of its most venerable talk radio offerings. The show, hosted by Kojo Nnamdi,… Continued

Media Moves

January 7th, 2002 by

In National News: Philip Herrera, executive editor of Town & Country, retires but will continue to contribute articles on topics like arts, philanthropy and business. Tony Freund, senior editor, takes over Herrera’s coverage of arts,… Continued

What to Wear

January 7th, 2002 by

If the clothes make the (wo)man, the wrong ones can sabotage an interview, a presentation or other public appearance. Joyce Newman, PR NEWS’ media training expert, offers the following exclusive tips on how to dress… Continued

His Honor Delegates

January 7th, 2002 by

Michael Bloomberg apparently won’t be able to juggle all his former responsibilities to Bloomberg Personal Finance in addition to his new mayoral duties. The new mayor of New York City will discontinue his “Opener” column… Continued

Playing With the Big Boys

January 7th, 2002 by

Business Forward adds a new column, Executive Toys, a monthly product review of the latest playthings for tech-savvy execs. Matt Kelly, columnist, takes over the new feature, covering MP3 players, cell phones, PDAs, satellite radio,… Continued

Location, Location, Location

January 7th, 2002 by

IndustryWeek introduces a new monthly department with the February issue, reporting on major manufacturing firms and how they make their plant site decisions. Email John McClenahen, senior editor, with pitches for the new feature, aptly… Continued

AlleyCat’s Nine Lives Up

January 7th, 2002 by

AlleyCat News ceases publication after an attempt to revive the high-tech pub this summer (PRN, Aug. 27, 2001) failed. The August/September issue was the pub’s last, despite plans last August to put out 11 issues… Continued

This Just In…

January 7th, 2002 by

Eleven public relations organizations including Arthur W. Page Society, Corporate Communications Institute, Council of Communication Management, Council of PR Firms, The Conference Board’s Council on Corporate Communications Strategy, Institute for PR, International Association of Business… Continued

Communication, Leadership Can Break Down Walls Between PR, HR

January 7th, 2002 by

Today’s business environment, rife with layoffs, senior management shakedowns and other internal and external communications challenges, demands a new level of cooperation between in-house communications pros and human resources execs. But tough economic times tend… Continued