Subscription Content

Eleven public relations organizations including Arthur W. Page Society, Corporate Communications Institute, Council of Communication Management, Council of PR Firms, The Conference Board’s Council on Corporate Communications Strategy, Institute for PR, International Association of Business… Continued

Today’s business environment, rife with layoffs, senior management shakedowns and other internal and external communications challenges, demands a new level of cooperation between in-house communications pros and human resources execs. But tough economic times tend… Continued

Amgen Corp., the world’s largest biotechnology firm, made big news last month when it announced a deal to acquire Immunex, another biotech leader with a portfolio of cutting edge pharmaceuticals, for $16 billion in cash… Continued

We recently received an anonymous query from an agency exec who believes his clients and others in the industry have begun indiscriminately transposing two very distinct promotional terms: “I get a lot of questions regarding… Continued

David Turnbull assumes the post of National Chair, Canada, for the International Public Relations Association. Turnbull, professor and head of Seneca College’s Corporate Communication Program for the past 11 years, began his two-year post on… Continued

The U.S. Army Recruiting Command turns to two minority-owned firms to help promote its “Army of One” campaign to more diverse audiences. The Caraway Group and Walls Communications in Washington, DC, join Manning, Selvage &… Continued

Two-thirds of PR practitioners believe online technologies have strengthened their relationships with journalists, but more than half agree that email does nothing to enhance interpersonal skills. These mixed results come from a new study from… Continued

Last week, an agency account executive called with the following request: “We have a client who needs media training this week, and while you’re at it, we’d like you to do some speaker training. And… Continued

Godiva, the high-end chocolatier, has had a good thing going with its “Chocolates & Diamonds” Valentine’s Day promotion since 1997. The campaign scored over 150 million media impressions in its first year, while also drawing… Continued

American University Brandywine Building Washington, DC 20016-8082 202/885-3892 http://www.wamu.org WAMU is Washington, DC’s oldest public radio station, and “Public Interest” is one of its most venerable talk radio offerings. The show, hosted by Kojo Nnamdi,… Continued