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Getting news coverage for non-news-related items was next to impossible this fall. The news hole has grown since the immediate aftermath of Sept. 11, but scoring ink for a story on massage therapy still seems… Continued

Fine Print. This past summer, we told you about the new cable network set to launch in 2002. Fine Living, the newest member of the Scripps Network, will debut in February, along with a print… Continued

Check out the Jan. 7 issue for the launch of a new feature, the PR NEWS Web Browser. The Browser will take a detailed and objective look at one corporate press site. How would your… Continued

Your company spent big bucks on an elaborate tradeshow booth. Now the pressure is on to produce tangible results, despite the fact that many events have seen a decline in attendance since the events of… Continued

Imagine this PR nightmare. Just as the anthrax scare hits the U.S. postal system, your company has printed and ready to drop a direct mail campaign specifically designed to pique the recipients’ curiosity: unmarked, hand-addressed… Continued

Hype Hurts. Financial losses and stock price depreciation were the top causes for technology brand erosion this year, but the level of industry “hype” came in a close third, according to the 2001 Bruised and… Continued

Bruce Jeffries-Fox, EVP with InsightFarm, offers PR NEWS readers an exclusive look at specific, practical ways to increase effectiveness in measuring communications campaigns. Bjeffriesfox@insightfarm.com. Increasingly, PR people are being asked to demonstrate their effectiveness. A… Continued

Sabrina Horn, president of The Horn Group, offers PR NEWS readers exclusive advice on how to drive sales with PR — and simultaneously drive PR’s value to your organization. A tough sales environment just got… Continued

Corporate Moves Holland America appoints Rose Abello VP public relations. Abello most recently served the Aspen Skiing Company as director of communications. Shangri-La Hotels and Resorts appoints Lori Lincoln director of public relations for North… Continued

A coffee table book on the history of farm equipment sounds more like a bad holiday gift than a brilliant corporate communications tool. But Genuine Value, the story of John Deere, became just that for… Continued