National News: Ethan Bronner’s title at The New York Times changes from education editor to assistant editorial page editor. A replacement has not been named, but email Joe Berger with information regarding education coverage, jberger@nytimes.com… Continued
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How’d You Get That?
January 14th, 2002 by PRNEWSMany tradeshows and industry events cancelled in the wake of Sept. 11, and most of those that didn’t saw declining attendance and little press coverage. So how did the fourth annual Chocolate Show, held in… Continued
Reader-Driven Redesign
January 14th, 2002 by PRNEWSWashington Technology magazine, a product of the Post Newsweek Tech Media division of The Washington Post, has had a makeover after extensive research among readers. The new design, which made its debut with the Jan.… Continued
Speaking Opportunity
January 14th, 2002 by PRNEWSPenton Media launches the Connected Home event, debuting May 21-23 in Baltimore. The conference and tradeshow will feature speakers and exhibits focused on the technology and business trends behind home networking, home entertainment and home… Continued
Magazine Genesis
January 14th, 2002 by PRNEWSMonarch Services launches ADAM, a new lifestyle magazine for men ages 24 to 34 offering an alternative to the “six pack abs, beer and babes” model behind most men’s mags. The book covers news and… Continued
Smart Gadgets
January 14th, 2002 by PRNEWSAfter a disappointing year, business executives evidently need their playtime. Smart Business follows Business Forward’s lead (PRN, Jan. 7) with a new section devoted to consumer gadgets launching in the March 2002 issue. The feature… Continued
This Just In…
January 14th, 2002 by PRNEWSKathy Cripps becomes the new president of the Council of PR Firms, replacing Jack Bergen, who left to head up marketing for Siemens (PRN, Dec. 10, 2001). Cripps was executive managing director and U.S. director… Continued
Open Internal Communications Help PR Department Drive Sales
January 14th, 2002 by PRNEWSA key function of corporate PR has always been driving sales. But a weak economy, slashed advertising budgets and streamlined staffing models are drawing new attention to the communications department’s contributions to the bottom line.… Continued
Editor’s Note
January 14th, 2002 by PRNEWSThe tactics featured in this first installment of “Strategy of The Week” — and more — are featured in the just published PR NEWS Book of 100 Best Case Studies in PR, a compilation of… Continued