Eleven public relations organizations including Arthur W. Page Society,
Corporate Communications Institute, Council of Communication Management, Council
of PR Firms, The Conference Board's Council on Corporate Communications Strategy,
Institute for PR, International Association of Business Communicators, Public
Affairs Council, PRSA, PRSA Foundation and Women Executives in PR have agreed
on principles their members will be asked to follow in conducting business
on the Internet.
Present fact-based content.
Be objective advocates, providing timely and credible information and offering
direct interaction with expert sources.
Earn the public's trust, disclosing participation in online chat rooms
and correcting misinformation.
Educate the PR profession on best practices.
The Maryland Department of Health and Mental Hygiene hires Porter Novelli's
Washington office to provide PR support for a major antismoking marcom campaign,
with spending (for all promotional activities) estimated at $14 million for
18 months.
Watch for our special Crisis Management issue, coming later this month.
To pitch a source, contact Peggy Stuntz, [email protected], or call 301/354-1762.
