Subscription Content

Your company spent big bucks on an elaborate tradeshow booth. Now the pressure is on to produce tangible results, despite the fact that many events have seen a decline in attendance since the events of… Continued

Imagine this PR nightmare. Just as the anthrax scare hits the U.S. postal system, your company has printed and ready to drop a direct mail campaign specifically designed to pique the recipients’ curiosity: unmarked, hand-addressed… Continued

The Boston Chapter of PRSA is celebrating the holiday spirit with a little levity. The group has compiled a Top Ten Holiday Wish List from submissions from its local members. Want your wish included in… Continued

Corporate communicators in the chemical, pharmaceutical and telecom industries are much more likely to be challenged by internal organizational woes than their colleagues in the automotive, technology, financial services or utility industries. A new survey… Continued

Cross contacts for “Showbiz This Week,” “Burden of Proof,” “NewsSite” and “Travel Now” off your contact list. CNN cancelled the shows and let go of anchors Joie Chen, Roger Cossack and Bill Tush. (CNN, 212/714-5542)

CNBC’s “The Edge” goes on temporary hiatus, to be replaced by “Capital Reports,” a look at top congressional and political leaders and the impact of Washington events on business and the economy. The program airs… Continued

Ready to send your latest pitch to the networks? Stop and think before you dial Dan Rather or Katie Couric. More than half of Americans who are more interested in the news post-Sept.11 say their… Continued

The Wall Street Journal will get a makeover early in 2002, according to Dow Jones. The venerable paper will add color to the front page, in addition to a new section, “Personal Journal.” The section,… Continued

Is your corporate Web site communicating to consumers as it should? According to a new study from Burson-Marsteller and RoperASW, e-fluentials use company sites more than any other online tool to make decisions about companies… Continued

The top executives at United Airlines, Ford Motors, British Telecom and Palm all resigned this fall, and it isn’t over yet. The average tenure of the corporate CEO has dropped steadily in recent years, and… Continued