How do you achieve a 5-minute standalone piece on CNN with no mention of your competitors? Jones International University, a completely Internet-based university, managed it as the school was gearing up for its second cyber-graduation… Continued
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IT for MDs
February 4th, 2002 by PRNEWSHealth Forum, publisher of Hospitals & Health Networks, will launch H&HN’s Most Wired Magazine, a quarterly publication focused on how hospital and health system execs develop and implement IT strategies. The pub will use case… Continued
Media Moves
January 28th, 2002 by PRNEWSNational News: Bill Colson, managing editor of Sports Illustrated, will step down at the conclusion of the Winter Olympics in February. Colson has been with the magazine for 24 years and has been managing editor… Continued
How’d You Get That?
January 28th, 2002 by PRNEWSEnvironics Communications suffered a case of truly bad timing when it launched client ttools, LLC’s security hardware accessory product one hour before the terrorist attacks began on Sept. 11. Despite the disastrous timing of the… Continued
Ad Age: New Look, New Book
January 28th, 2002 by PRNEWSAdvertising Age redesigns with a new “fresh, contemporary look” and launches a variety of new features in the process. A new weekly “MediaWorks” page with news on the world of media debuts with the Jan.… Continued
CNBC’s New Lineup
January 28th, 2002 by PRNEWSCNBC adds new programs to its lineup: Wake-up Call, with a look at market and world news Midday Call, offering real-time market coverage Closing Bell, covering the last 60 minutes of the trading day. For… Continued
Seeking Athletes
January 28th, 2002 by PRNEWSBloomberg News Forum is increasing the number of interviews it conducts with sports business figures and athletes. Email Aparna Mukherjee, forums coordinator, with recommendations, amukherjee1@bloomberg.net with the name of the guest in the subject line.… Continued
Strategy of the Week
January 28th, 2002 by PRNEWSKnow when to “muzzle” execs. When Cybiko, a small toy company out of Russia, launched its first product, Publicis Dialog’s New York staffers were wild about the highly creative founders. But they also knew the… Continued
Cutting Frequency at New York
January 28th, 2002 by PRNEWSPrimedia flagship New York magazine is cutting its frequency to 46 (rather than 50) issues this year. The mag will publish several “double issues” which will stay on newsstands for two weeks. The company also… Continued
Crisis Management: The Good. The Bad and the Ugly.
January 28th, 2002 by PRNEWSKmart puts its best communications foot forward in the wake of a bankruptcy filing that comes at a highly volatile time for American business. The retailer is positioning its Chapter 11 filing as “a chance… Continued