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How to get impressive ink for a restaurant opening a few blocks from the White House – without a special appearance by the commander-in-chief himself? In 2000, Joan Hisaoka, of the eponymous Washington, DC, public… Continued

The Boston Globe pumps up its Business section with several changes including: Economic Life, a new column on Tuesdays and Sundays covering local, regional and national business. Business Brief, with global, national and regional items.… Continued

Penton Media is delivering the home of the future in its new Connected Home Magazine, set to debut in April. The magazine (along with the http://www.connectedhomemag.com and a weekly email newsletter) will offer resources for… Continued

McGraw Hill’s Aviation Week recently launched Aviation Week’s Homeland Security & Defense, a print-, email- and Web-based newsletter covering news and analysis of homeland defense. Coverage areas will include federal, state and local government organization;… Continued

Don’t call YM with pitches based on the d-word anymore. Dieting has become taboo at the teen-targeted pub, whose readers will now be seeing a lot more plus-size models and a lot less information on… Continued

Delahaye Medialink promotes Mark Weiner, EVP, to chief executive. Weiner replaces Katharine Delahaye Paine, who is leaving the company (PRN, Jan. 14). Weiner will continue to run the day-to-day operations of the research group. PRSA… Continued

Today’s thuggish business climate, streamlined staffs and increased emphasis on bottom-line accountability make the need for PR measurement obvious. Issues such as cost, the ongoing and inadequate practice of only counting publicity hits, and a… Continued

When the techno-pundits declare that mobile commerce will be the next big thing, the media replies Rhett Butler style. Still smarting from the sting of dotcom hype, they just don’t give a damn about predictions… Continued

Have a young employee or colleague who deserves recognition? Tell us about it! PR NEWS has opened nominations for the 2002 15 to Watch, our annual list of young stars in PR. Our criteria? Nominees… Continued

Strategic Optimism. Marc Hausman, president and CEO of Strategic Communications Group and eternal optimist, believes a lean economy has blinded PR pros to the potential in today’s marketplace. “You have to acknowledge that it’s a… Continued