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When the techno-pundits declare that mobile commerce will be the next big thing, the media replies Rhett Butler style. Still smarting from the sting of dotcom hype, they just don’t give a damn about predictions… Continued

Practicing Social Responsibility. In the wake of Sept. 11, consumers have become more conscious of corporate contributions to society. So Ketchum’s newly launched Corporate Social Responsibility practice couldn’t come at a better time. The practice… Continued

Always be prepared to change strategy mid-course. Pfizer Animal Health had made a huge splash with the launch of its Revolution topical treatment for preventing parasites in dogs and cats. A year later, the company… Continued

Your colleague accuses you of being uncooperative. Your client blames you for a missed deadline. Your boss ignores your emails. Every week serves up the potential to, in the words of any teenager, “just lose… Continued

Edelman Public Relations Worldwide’s Chicago office accepted a mighty challenge when it signed on to promote the launch of Dairy.com. Behind the scenes, the Web site was backed by more than half a dozen competing… Continued

CNN 5 Penn Plaza 20th Floor New York, NY 10001 212/714-7800 You gotta fight for your right … to “NewsNight.” David Bohrman, executive producer, says the show is “not obligated to be the newscaster of… Continued

National: Time Inc. names Terry McDonell managing editor of Sports Illustrated to succeed Bill Colson, who will step down at the conclusion of the Winter Olympics. For more information, call 212/522-3927 … Keith Olbermann joins… Continued

How to get impressive ink for a restaurant opening a few blocks from the White House – without a special appearance by the commander-in-chief himself? In 2000, Joan Hisaoka, of the eponymous Washington, DC, public… Continued

A new pub for the pipeline and gas arenas is in the works, slated to launch in April. Hart Publications will debut Pipeline and Gas Technology for worldwide pipeline, construction, maintenance and rehabilitation audiences with… Continued

Media Industry Newsletter (min) and min’s b2b (PR NEWS sister publications) will add fresh coverage of the online media industry with the addition of Steve Smith to their staffs. Smith, former senior editor of min’s… Continued