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Strategic Philanthropy Gains New Meaning

January 28th, 2002 by

Big business just can’t seem to win these days. From Enron to Arthur Andersen to Kmart, some of America’s biggest corporate players are taking a beating in the press. Strategic philanthropy has always been key… Continued

First Call Placement

January 28th, 2002 by

Canada Newswire has begun delivering Canadian public company news directly to the PR Newswire-First Call Wire. The First Call Network, a financial research network owned by Thomson Financial, reaches an audience of 400,000 institutional investors,… Continued

New Agency/Client Paradigm Could Be Boon for Corporate Clients

January 28th, 2002 by

During the PR boom of 1999 and early 2000, corporate clients – many of them in the technology sector – were paying retainer fees upwards of $75,000 a month and not asking for much in… Continued

Gay and Lesbian Media List

January 28th, 2002 by

U.S. Newswire and Witeck-Combs Communications are partnering on a new distribution service to lesbian and gay news media. Witeck-Combs specializes in gay and lesbian communications. The distribution list will target more than 300 print, broadcast… Continued

Media Campaign Beats Trouble in Paradise

January 21st, 2002 by

Most American tourists shy away from vacation destinations known for raging wars between drug cartels. But add to the drug cartels the assassination of a local police chief, statistics that show 40 percent of the… Continued

Media Insight: InStyle.com

January 21st, 2002 by

1271 Avenue of the Americas 26th Floor New York, NY 10020 212/552-1212 http://www.instyle.com The media industry is in turmoil, with advertisers tightening belts and layoffs reported from all quarters. But the execs behind InStyle.com evidently… Continued

Media Moves

January 21st, 2002 by

National News: Ladies’ Home Journal promotes Meredith Franco to assistant editor. She covers the How America Lives section. Send all releases and press materials to her attention at 125 Park Avenue, 20th Floor, New York,… Continued

PR NEWS Special Offer

January 21st, 2002 by

Looking for speaking opportunities for high-tech clients and executives? Go to http://www.lexisnexis.com/N-CAL for a FREE 2002 High-Tech Events Calendar. Simplify your 2002 planning for trade show exhibits, speaking engagements, award ceremonies and press receptions with… Continued

Countering Cyberterrorism

January 21st, 2002 by

Most U.S. corporations crisis plans don’t address the growing threat of cyberterrorism. Steve Cody, managing partner and co-founder of Peppercom, and Chris Wolf, partner and chair of the Technology Litigation and Policy Group at law… Continued

Leaving Home

January 21st, 2002 by

G+J USA is shuttering HomeStyle, its 10-times yearly pub which was overhauled last October. Total circ had slipped 4.6 percent, and ad pages were down 26.1 percent. Not all publishers are abandoning the home front,… Continued