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How do you achieve a 5-minute standalone piece on CNN with no mention of your competitors? Jones International University, a completely Internet-based university, managed it as the school was gearing up for its second cyber-graduation… Continued

Health Forum, publisher of Hospitals & Health Networks, will launch H&HN’s Most Wired Magazine, a quarterly publication focused on how hospital and health system execs develop and implement IT strategies. The pub will use case… Continued

A new pub for the pipeline and gas arenas is in the works, slated to launch in April. Hart Publications will debut Pipeline and Gas Technology for worldwide pipeline, construction, maintenance and rehabilitation audiences with… Continued

Media Industry Newsletter (min) and min’s b2b (PR NEWS sister publications) will add fresh coverage of the online media industry with the addition of Steve Smith to their staffs. Smith, former senior editor of min’s… Continued

Kmart’s announcement of its Chapter 11 filing last month was a blow to the company’s reputation – and to that of companies associated with it, like Martha Stewart Living. But the retailer seems intent on… Continued

It was inevitable: Washington insiders couldn’t resist being pulled more deeply into the Enron debacle. Vice President Cheney’s PR team takes on a new challenge as the GAO prepares to sue the White House for… Continued

When it comes to corporate intranet portals, getting one up and running is only half the battle. It’s been a few years now since internal-communications executives began compiling intranet portals to bolster their in-reach efforts.… Continued

When companies go global, communications go with them. Hewlett-Packard recognized that its employees in other countries were feeling out of the loop as the company launched its @hp portal, but with eight official languages, the… Continued

Have a young employee or colleague who deserves recognition? Tell us about it! PR NEWS has opened nominations for the 2002 15 to Watch, our annual list of young stars in PR. Our criteria? Nominees… Continued

Strategic Optimism. Marc Hausman, president and CEO of Strategic Communications Group and eternal optimist, believes a lean economy has blinded PR pros to the potential in today’s marketplace. “You have to acknowledge that it’s a… Continued