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Kmart enters Chapter 11 bankruptcy, putting into question its reputation, especially in comparison with competitors Wal-Mart and Target. In the wake of the filing, the chain’s top attraction, Martha Stewart, announced that she had every… Continued

Measurement efforts that tie public relations initiatives to the bottom line will be a key tool for PR practitioners in 2002. Join PR NEWS on March 5 for an interactive Webinar, presented by Katie Paine,… Continued

Big business just can’t seem to win these days. From Enron to Arthur Andersen to Kmart, some of America’s biggest corporate players are taking a beating in the press. Strategic philanthropy has always been key… Continued

Canada Newswire has begun delivering Canadian public company news directly to the PR Newswire-First Call Wire. The First Call Network, a financial research network owned by Thomson Financial, reaches an audience of 400,000 institutional investors,… Continued

During the PR boom of 1999 and early 2000, corporate clients – many of them in the technology sector – were paying retainer fees upwards of $75,000 a month and not asking for much in… Continued

U.S. Newswire and Witeck-Combs Communications are partnering on a new distribution service to lesbian and gay news media. Witeck-Combs specializes in gay and lesbian communications. The distribution list will target more than 300 print, broadcast… Continued

Want to reach women with your communications programs? Head for the Web. Female Internet users are fast outpacing males, according to recent data from Nielsen//Netratings. As of December, 2001, there were 55 million women online,… Continued

Although the mood at the 2002 Corporate Image Conference (held this month in New York) was upbeat, there was a tacit sense of concern as sessions invariably included those dreaded words: “budget cuts.” Subtitled “Building… Continued

Education reform is a hotly debated topic in political circles and communities nationwide. Ironically, kids’ voices are rarely heard in these discussions of issues that directly affect them. The Clinton White House set out to… Continued

1271 Ave. of the Americas New York, NY 10020 212/522-1212 212/522-0331 http://www.people.com With its mix of celebrity news and lifestyle stories, People reaches some 3.6 million people each week. Most who buy the magazine are… Continued