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Super Bowl viewers this year saw mysterious ads for something called “mlife.” Many assumed the product came from insurer Metropolitan Life, aka MetLife. In fact, mlife is a wireless product from AT&T – and MetLife’s… Continued

Jack O’Dwyer’s PR Daily releases its rankings of independent PR firms with the vaguely comforting news that most firms are in the same boat: 2001 was a rough year for everyone in the PR industry,… Continued

RoperASW and Fortune launch the 2002 Fortune/ Roper Corporate Reputation Index, a measurement of industry and public opinion about American corporations. The study, now in its third year, expands upon Fortune’s list of America’s Most… Continued

Savvy corporate communicators are turning to the Web not only to manage crises, but to avoid them in the first place, according to a new study from the Foundation for Public Affairs. “Public Affairs Strategies… Continued

With companies in a variety of industries striving to shake off stagnant revenue growth and smaller market players becoming prime targets for market leaders looking to add resources, mergers and acquisitions are becoming increasingly common.… Continued

As I sat down to write this column, I was astounded at the difference in the climate: It’s not just our troops who are in crisis mode. A year ago I was wondering where all… Continued

Vision Services Plan, the nation’s largest provider of eye care insurance benefits, offers free eye care to uninsured kids as one of its primary charitable outreaches. But reaching those children – and more importantly, their… Continued

Are you missing out on an obvious – and cost-free – way to build your database of media and other stakeholder contacts? “From a PR standpoint, there are things that people should do with their… Continued

The Washington Post 1150 15th Street NW Washington, DC 20071 202/334-6000 http://www.washingtonpost.com Leslie Walker, Internet columnist for The Washington Post, has long been in the business of providing information to the tech-savvy with her Thursday… Continued

National News: Charles Leehrsen, editor of Us Weekly, leaves. A replacement has not yet been named. Phone the headquarters with questions. 212/484-1616 … Jay Carr, film critic for The Boston Globe, will retire at the… Continued