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Media Insight: "Web Watch" <P

March 18th, 2002 by

The Washington Post 1150 15th Street NW Washington, DC 20071 202/334-6000 http://www.washingtonpost.com Leslie Walker, Internet columnist for The Washington Post, has long been in the business of providing information to the tech-savvy with her Thursday… Continued

Media Moves

March 18th, 2002 by

National News: Bob Larkin, editor of 24 X 7, leaves. Marie Marchese assumes the editor’s role. Email mmarchese@medworldcomm.com … American Baby relocates to 110 Fifth Avenue, 4th Floor, New York, NY 10011. Phone and fax… Continued

How’d You Get That?

March 18th, 2002 by

How does a local spa in Southern California get a mention in The Wall Street Journal in the wake of Sept. 11? Ingenuity and careful attention to customers’ needs. The Oaks at Ojai is a… Continued

Getting Down to the Business of Beer

March 18th, 2002 by

BeerNet Communications, publisher of newsletters and research reports for wholesale beer execs, launches BeerNet Online (http://www.beernet.com). The portal will offer daily news and information for global beer industry execs. Editors say they were receiving frequent… Continued

Globe Gets Saucy on Weekends

March 18th, 2002 by

In its ongoing remake of its Living/Arts section into a Weekend section, The Boston Globe adds “Go! Weekend.” The column is a refreshed version of “Go! Friday,” a listing of things to do and places… Continued

Baby Boom Goes Bust

March 18th, 2002 by

Reader’s Digest Association is giving up on the Baby Boomers – evidently they haven’t taken well to its New Choices lifestyle title aimed at the newly-senior marketplace. Low ad pages and renewals, especially after direct… Continued

Drawing the Line on e-Business

March 18th, 2002 by

Line56 magazine is drawing the line on its old format. The new pub will be introduced this spring as a quarterly, focused on original research and interpretive analysis of e- business. Line56.com, which offers e-business… Continued

This Just In…

March 18th, 2002 by

CEOs are finally recognizing the importance of communication … at least with each other. AT&T gets patriotic publicity through the development of CEO Link, a network of top-level execs linked by a wireless telephone network… Continued

Defending Brand Reputation Requires a Good Offense

March 18th, 2002 by

Super Bowl viewers this year saw mysterious ads for something called “mlife.” Many assumed the product came from insurer Metropolitan Life, aka MetLife. In fact, mlife is a wireless product from AT&T – and MetLife’s… Continued

Last Chance to Enter!

March 11th, 2002 by

Don’t miss the chance to enter your young colleague (35 and under) in our 15-to-Watch program. Send an e-mail to pstuntz@pbimedia.com TODAY!