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Communications Tactics to Support an M&A Strategy

March 18th, 2002 by

With companies in a variety of industries striving to shake off stagnant revenue growth and smaller market players becoming prime targets for market leaders looking to add resources, mergers and acquisitions are becoming increasingly common.… Continued

Crisis, Crisis Everywhere and Not Enough Drops of Ink

March 18th, 2002 by

As I sat down to write this column, I was astounded at the difference in the climate: It’s not just our troops who are in crisis mode. A year ago I was wondering where all… Continued

Case Study: Healthcare Co. Brings Sight to Students

March 18th, 2002 by

Vision Services Plan, the nation’s largest provider of eye care insurance benefits, offers free eye care to uninsured kids as one of its primary charitable outreaches. But reaching those children – and more importantly, their… Continued

Strategy of the Week

March 18th, 2002 by

Are you missing out on an obvious – and cost-free – way to build your database of media and other stakeholder contacts? “From a PR standpoint, there are things that people should do with their… Continued

Media Insight: "Web Watch" <P

March 18th, 2002 by

The Washington Post 1150 15th Street NW Washington, DC 20071 202/334-6000 http://www.washingtonpost.com Leslie Walker, Internet columnist for The Washington Post, has long been in the business of providing information to the tech-savvy with her Thursday… Continued

Media Moves

March 18th, 2002 by

National News: Bob Larkin, editor of 24 X 7, leaves. Marie Marchese assumes the editor’s role. Email mmarchese@medworldcomm.com … American Baby relocates to 110 Fifth Avenue, 4th Floor, New York, NY 10011. Phone and fax… Continued

How’d You Get That?

March 18th, 2002 by

How does a local spa in Southern California get a mention in The Wall Street Journal in the wake of Sept. 11? Ingenuity and careful attention to customers’ needs. The Oaks at Ojai is a… Continued

Getting Down to the Business of Beer

March 18th, 2002 by

BeerNet Communications, publisher of newsletters and research reports for wholesale beer execs, launches BeerNet Online (http://www.beernet.com). The portal will offer daily news and information for global beer industry execs. Editors say they were receiving frequent… Continued

Globe Gets Saucy on Weekends

March 18th, 2002 by

In its ongoing remake of its Living/Arts section into a Weekend section, The Boston Globe adds “Go! Weekend.” The column is a refreshed version of “Go! Friday,” a listing of things to do and places… Continued

Boston Globe’s Artful Redesign

March 11th, 2002 by

The Boston Globe has renamed its ArtsEtc. section Arts & Entertainment and added features including a standalone section on movies; Who’s Next, a look at an up-and-coming entertainment personality; The Process, a look at how… Continued