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Media Insight: Focus Section

March 25th, 2002 by

Newsweek 251 West 57th Street New York, NY 10019 212/445-4000 http://www.newsweek.com Newsweek is a sophisticated source of news and information for about 19 million readers a week – not to mention a dream placement for… Continued

Media Moves

March 25th, 2002 by

National News: Warren Cohen joins VH1 as music news editor. He is responsible for managing daily coverage of music news focusing on artists, trends and the industry as well as assisting in development of long-form… Continued

The Much-Rumored Death of the Press Kit

March 25th, 2002 by

The glossy press kit of days past has gotten a lot of … well, bad press lately. Between email communications, handy media kits on lightweight CD-ROM, and anthrax scares that have journalists understandably wary of… Continued

Globe Gone Local

March 25th, 2002 by

The Boston Globe will launch two additional twice-weekly suburban sections: Globe North and Globe NorthWest, offering locally targeted news to subscribers in those areas. The new 12-page sections will cover a total of 106 cities… Continued

Online Execs

March 25th, 2002 by

Want corporate decision-makers to see your news? Turn to the Web for placements. Several studies have shown recently that senior execs watch the Web for their news and information. The Online Publishers Association cited a… Continued

PR Veterans Debate the Merits of Purchasing Media Lists

March 25th, 2002 by

A rich database of targeted media sources is vital for any media relations campaign. But are you better off paying a third party to track thousands of journalists or spending your own time and resources… Continued

There’s No Honor Higher than Platinum …

March 25th, 2002 by

PR NEWS has opened entries for the industry’s most illustrious awards program. Want to prove your weight in platinum? Visit http://www.PRandMarketing.com for more information on this year’s PR NEWS Platinum PR Awards program (including a… Continued

This Just In…

March 25th, 2002 by

While HP CEO Carly Fiorina is claiming victory in the investor relations war fought over the acquisition of Compaq, the official tally won’t be available for weeks. Walter Hewlett, son of one of the company’s… Continued

Our Annual Look at the Love-Hate Relationship Between ‘Hacks’ and ‘Flacks’

March 25th, 2002 by

You know they need you, and they know they need you. We all know they’re not going to admit it. So instead of begging journalists to come clean about their dependence on media relations pros,… Continued

Strategy of the Week

March 25th, 2002 by

Most savvy PR pros understand the impact of speaking opportunities for company execs or top-level clients. “One of the advantages of speaking opportunities is they create multiple face-to-face relationships. People are just more inclined to… Continued