Newsweek 251 West 57th Street New York, NY 10019 212/445-4000 http://www.newsweek.com Newsweek is a sophisticated source of news and information for about 19 million readers a week – not to mention a dream placement for… Continued
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Media Moves
March 25th, 2002 by PRNEWSNational News: Warren Cohen joins VH1 as music news editor. He is responsible for managing daily coverage of music news focusing on artists, trends and the industry as well as assisting in development of long-form… Continued
The Much-Rumored Death of the Press Kit
March 25th, 2002 by PRNEWSThe glossy press kit of days past has gotten a lot of … well, bad press lately. Between email communications, handy media kits on lightweight CD-ROM, and anthrax scares that have journalists understandably wary of… Continued
Globe Gone Local
March 25th, 2002 by PRNEWSThe Boston Globe will launch two additional twice-weekly suburban sections: Globe North and Globe NorthWest, offering locally targeted news to subscribers in those areas. The new 12-page sections will cover a total of 106 cities… Continued
Online Execs
March 25th, 2002 by PRNEWSWant corporate decision-makers to see your news? Turn to the Web for placements. Several studies have shown recently that senior execs watch the Web for their news and information. The Online Publishers Association cited a… Continued
PR Veterans Debate the Merits of Purchasing Media Lists
March 25th, 2002 by PRNEWSA rich database of targeted media sources is vital for any media relations campaign. But are you better off paying a third party to track thousands of journalists or spending your own time and resources… Continued
There’s No Honor Higher than Platinum …
March 25th, 2002 by PRNEWSPR NEWS has opened entries for the industry’s most illustrious awards program. Want to prove your weight in platinum? Visit http://www.PRandMarketing.com for more information on this year’s PR NEWS Platinum PR Awards program (including a… Continued
This Just In…
March 25th, 2002 by PRNEWSWhile HP CEO Carly Fiorina is claiming victory in the investor relations war fought over the acquisition of Compaq, the official tally won’t be available for weeks. Walter Hewlett, son of one of the company’s… Continued
Our Annual Look at the Love-Hate Relationship Between ‘Hacks’ and ‘Flacks’
March 25th, 2002 by PRNEWSYou know they need you, and they know they need you. We all know they’re not going to admit it. So instead of begging journalists to come clean about their dependence on media relations pros,… Continued
Strategy of the Week
March 25th, 2002 by PRNEWSMost savvy PR pros understand the impact of speaking opportunities for company execs or top-level clients. “One of the advantages of speaking opportunities is they create multiple face-to-face relationships. People are just more inclined to… Continued