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‘South the Mouth’ and Other Tales of Media Relations

March 25th, 2002 by

Garry South is not your typical PR executive. He is brash, profane and loves to trash his clients’ opponents in the media. “The Guinness Book of Poisonous Quotes” rests on his office bookshelf. And he… Continued

Home Depot Media Relations Goes from Orange to Gold

March 25th, 2002 by

In the wake of the Salt Lake Games, ask Americans what company they most associate with the Olympics and odds are you’ll hear Home Depot and its signature orange aprons mentioned more than a few… Continued

Media Insight: Focus Section

March 25th, 2002 by

Newsweek 251 West 57th Street New York, NY 10019 212/445-4000 http://www.newsweek.com Newsweek is a sophisticated source of news and information for about 19 million readers a week – not to mention a dream placement for… Continued

Media Moves

March 18th, 2002 by

National News: Bob Larkin, editor of 24 X 7, leaves. Marie Marchese assumes the editor’s role. Email mmarchese@medworldcomm.com … American Baby relocates to 110 Fifth Avenue, 4th Floor, New York, NY 10011. Phone and fax… Continued

How’d You Get That?

March 18th, 2002 by

How does a local spa in Southern California get a mention in The Wall Street Journal in the wake of Sept. 11? Ingenuity and careful attention to customers’ needs. The Oaks at Ojai is a… Continued

Getting Down to the Business of Beer

March 18th, 2002 by

BeerNet Communications, publisher of newsletters and research reports for wholesale beer execs, launches BeerNet Online (http://www.beernet.com). The portal will offer daily news and information for global beer industry execs. Editors say they were receiving frequent… Continued

Globe Gets Saucy on Weekends

March 18th, 2002 by

In its ongoing remake of its Living/Arts section into a Weekend section, The Boston Globe adds “Go! Weekend.” The column is a refreshed version of “Go! Friday,” a listing of things to do and places… Continued

Baby Boom Goes Bust

March 18th, 2002 by

Reader’s Digest Association is giving up on the Baby Boomers – evidently they haven’t taken well to its New Choices lifestyle title aimed at the newly-senior marketplace. Low ad pages and renewals, especially after direct… Continued

Drawing the Line on e-Business

March 18th, 2002 by

Line56 magazine is drawing the line on its old format. The new pub will be introduced this spring as a quarterly, focused on original research and interpretive analysis of e- business. Line56.com, which offers e-business… Continued

This Just In…

March 18th, 2002 by

CEOs are finally recognizing the importance of communication … at least with each other. AT&T gets patriotic publicity through the development of CEO Link, a network of top-level execs linked by a wireless telephone network… Continued