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There’s No Honor Higher than Platinum …

March 25th, 2002 by

PR NEWS has opened entries for the industry’s most illustrious awards program. Want to prove your weight in platinum? Visit http://www.PRandMarketing.com for more information on this year’s PR NEWS Platinum PR Awards program (including a… Continued

This Just In…

March 25th, 2002 by

While HP CEO Carly Fiorina is claiming victory in the investor relations war fought over the acquisition of Compaq, the official tally won’t be available for weeks. Walter Hewlett, son of one of the company’s… Continued

Our Annual Look at the Love-Hate Relationship Between ‘Hacks’ and ‘Flacks’

March 25th, 2002 by

You know they need you, and they know they need you. We all know they’re not going to admit it. So instead of begging journalists to come clean about their dependence on media relations pros,… Continued

O’Dwyer Releases Rankings

March 18th, 2002 by

Jack O’Dwyer’s PR Daily releases its rankings of independent PR firms with the vaguely comforting news that most firms are in the same boat: 2001 was a rough year for everyone in the PR industry,… Continued

Taking Fortune Further

March 18th, 2002 by

RoperASW and Fortune launch the 2002 Fortune/ Roper Corporate Reputation Index, a measurement of industry and public opinion about American corporations. The study, now in its third year, expands upon Fortune’s list of America’s Most… Continued

Crisis Management Takes to the Web

March 18th, 2002 by

Savvy corporate communicators are turning to the Web not only to manage crises, but to avoid them in the first place, according to a new study from the Foundation for Public Affairs. “Public Affairs Strategies… Continued

Communications Tactics to Support an M&A Strategy

March 18th, 2002 by

With companies in a variety of industries striving to shake off stagnant revenue growth and smaller market players becoming prime targets for market leaders looking to add resources, mergers and acquisitions are becoming increasingly common.… Continued

Crisis, Crisis Everywhere and Not Enough Drops of Ink

March 18th, 2002 by

As I sat down to write this column, I was astounded at the difference in the climate: It’s not just our troops who are in crisis mode. A year ago I was wondering where all… Continued

Case Study: Healthcare Co. Brings Sight to Students

March 18th, 2002 by

Vision Services Plan, the nation’s largest provider of eye care insurance benefits, offers free eye care to uninsured kids as one of its primary charitable outreaches. But reaching those children – and more importantly, their… Continued

Strategy of the Week

March 18th, 2002 by

Are you missing out on an obvious – and cost-free – way to build your database of media and other stakeholder contacts? “From a PR standpoint, there are things that people should do with their… Continued