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Part Two of a Two-Part Series on Media Measurement Measuring a media campaign is no easy task, especially given the ongoing debate over what constitutes valid measurement. Can media coverage really be accurately tied to… Continued

This week’s Strategy of the Week comes from Barbara Ware, VP public relations for eMedicine, who advises PR pros to educate senior management about the media and the importance of deadlines. “When ‘Today’ calls, there’s… Continued

PRSA is accepting early registrations for the 2002 International Conference, “Public Relations: Interpreting a World of Change and Challenge,” Nov. 16-19 in San Francisco. Early bird registration fees are $795 for members and $1,085 for… Continued

Want to use your communications skills to help your community? The American Red Cross and the National Capital Chapter of PRSA are preparing a communications response team for the D.C. area. The Red Cross will… Continued

When a country music network launched a major event marketing campaign, sending 18-wheeler promotional trucks to Wal-Mart parking lots to boost the network’s visibility, its measurement program was a perfect example of how not to… Continued

In the public relations environment, anyone can be thrust into the public eye at a moment’s notice and be called upon to speak to a live audience, appear on television or make a positive impression… Continued

Suppose you are Brian Maloney, a founder of New York PR shop Maloney & Fox. Now suppose software giant Microsoft asks you to publicize the relaunch of its Internet services, MSN and MSN Explorer. Yours… Continued

CMP Media 600 Community Drive Manhasset, NY 11030 516/562-5000 http://www.internetweek.com It isn’t easy to come back from a blow like the one Internet Week’s editors suffered in January when the weekly tech title became the… Continued

National News: Charles Leehrsen, editor of Us Weekly, leaves. A replacement has not yet been named. Phone the headquarters with questions. 212/484-1616 … Jay Carr, film critic for The Boston Globe, will retire at the… Continued

Looking for ways to get reporters interested in press kits, news releases and other snail-mailed announcements? Here are top tips for getting reporters to sit up and take notice: Mason & Madison, a New Haven,… Continued