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Part Two of Two As we saw in Part One of our series on pooling PR resources, partnering on a communications campaign can be invaluable in lean times. These joint initiatives can make a campaign… Continued

Don’t miss the chance to enter your young colleague (35 and under) in our 15-to-Watch program. Send an e-mail to pstuntz@pbimedia.com TODAY!

Part Two of a Two-Part Series on Media Measurement Measuring a media campaign is no easy task, especially given the ongoing debate over what constitutes valid measurement. Can media coverage really be accurately tied to… Continued

This week’s Strategy of the Week comes from Barbara Ware, VP public relations for eMedicine, who advises PR pros to educate senior management about the media and the importance of deadlines. “When ‘Today’ calls, there’s… Continued

PRSA is accepting early registrations for the 2002 International Conference, “Public Relations: Interpreting a World of Change and Challenge,” Nov. 16-19 in San Francisco. Early bird registration fees are $795 for members and $1,085 for… Continued

Want to use your communications skills to help your community? The American Red Cross and the National Capital Chapter of PRSA are preparing a communications response team for the D.C. area. The Red Cross will… Continued

The deadline to submit nominees for PR NEWS’ esteemed list of the hottest young players in PR is fast approaching! Don’t miss your chance to nominate a deserving colleague. Send entries by March 11. We’ll… Continued

Recent business events have severely eroded consumer trust in American corporations, according to the Golin/Harris Trust Survey. The survey was conducted in February among 700 Americans and shows 69 percent are skeptical of corporations and… Continued

LeFile.com, a Web site offering information on best practices in corporate Web sites, is opening a competition to identify the Top 10 investor relations sites for 2002. The SEC is encouraging companies to post more… Continued

Since Sept. 11, top corporate communications pros have been faced with the challenge of how to serve not only their local communities, but to aid a healing national community. Companies that have been successful in… Continued