American Express Publishing is launching a new mag targeted at business travelers who need information on how to travel safely and conveniently. The company is launching Go as a quarterly companion to its SkyGuide magazine.… Continued
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Breathing New Life into Healthcare PR
March 11th, 2002 by PRNEWSAfter the fold of our own beloved sister publication Healthcare PR & Marketing News into PR NEWS in 2000, there was a void the in the healthcare PR sector. Communiqué, a new twice-yearly publication from… Continued
Boston Globe’s Artful Redesign
March 11th, 2002 by PRNEWSThe Boston Globe has renamed its ArtsEtc. section Arts & Entertainment and added features including a standalone section on movies; Who’s Next, a look at an up-and-coming entertainment personality; The Process, a look at how… Continued
Growing Out of the Teen Years
March 11th, 2002 by PRNEWSPrimedia will no longer publish Teen magazine on a monthly basis. The company laid off all Teen editors, but will continue to publish Teen’s popular special editions, such as Teen Prom and sports- and movie-focused… Continued
This Just In…
March 11th, 2002 by PRNEWSWilliam Reynolds (Reyn) Archer joins Hill and Knowlton as senior managing director and head of the Washington, D.C., Healthcare practice. Archer is a medical doctor with more than 10 years of public health experience. H&K… Continued
Best Practices for Getting Wet in the PR Pool
March 11th, 2002 by PRNEWSPart Two of Two As we saw in Part One of our series on pooling PR resources, partnering on a communications campaign can be invaluable in lean times. These joint initiatives can make a campaign… Continued
LA Lifestyle
March 4th, 2002 by PRNEWSLA Confidential magazine will make its debut this month (just in time for the Oscars). Publisher Jason Binn (also of slick titles Gotham and Hamptons) says the magazine will be a lifestyle book, not just… Continued
Last Chance to Register!
March 4th, 2002 by PRNEWSMarch 5 1:30-3:00pm EST “Quantifying Your Contributions: Measuring the Impact of PR on Your Bottom Line” A Webinar presented by PR News Register at http://www.prandmarketing.com
A Leaner, Meaner InternetWeek.com
March 4th, 2002 by PRNEWSCMP formally relaunches InternetWeek.com and the NewsBreak newsletter, which will continue the now-defunct InternetWeek’s mission of offering news and analysis for enterprise readers. The editorial coverage is tighter now, focusing primarily on supply chain, security,… Continued
Strategy of the Week
March 4th, 2002 by PRNEWSA powerful community relations campaign can do double duty as a hook for nationwide media coverage. When Boudin Bakery, founded in 1849 by French immigrants, celebrated its 150th anniversary in San Francisco, the Shinoff Group… Continued