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The glossy press kit of days past has gotten a lot of … well, bad press lately. Between email communications, handy media kits on lightweight CD-ROM, and anthrax scares that have journalists understandably wary of… Continued

The Boston Globe will launch two additional twice-weekly suburban sections: Globe North and Globe NorthWest, offering locally targeted news to subscribers in those areas. The new 12-page sections will cover a total of 106 cities… Continued

Want corporate decision-makers to see your news? Turn to the Web for placements. Several studies have shown recently that senior execs watch the Web for their news and information. The Online Publishers Association cited a… Continued

Reader’s Digest Association is giving up on the Baby Boomers – evidently they haven’t taken well to its New Choices lifestyle title aimed at the newly-senior marketplace. Low ad pages and renewals, especially after direct… Continued

Line56 magazine is drawing the line on its old format. The new pub will be introduced this spring as a quarterly, focused on original research and interpretive analysis of e- business. Line56.com, which offers e-business… Continued

CEOs are finally recognizing the importance of communication … at least with each other. AT&T gets patriotic publicity through the development of CEO Link, a network of top-level execs linked by a wireless telephone network… Continued

Super Bowl viewers this year saw mysterious ads for something called “mlife.” Many assumed the product came from insurer Metropolitan Life, aka MetLife. In fact, mlife is a wireless product from AT&T – and MetLife’s… Continued

Jack O’Dwyer’s PR Daily releases its rankings of independent PR firms with the vaguely comforting news that most firms are in the same boat: 2001 was a rough year for everyone in the PR industry,… Continued

RoperASW and Fortune launch the 2002 Fortune/ Roper Corporate Reputation Index, a measurement of industry and public opinion about American corporations. The study, now in its third year, expands upon Fortune’s list of America’s Most… Continued

Savvy corporate communicators are turning to the Web not only to manage crises, but to avoid them in the first place, according to a new study from the Foundation for Public Affairs. “Public Affairs Strategies… Continued