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Wave Rolls into San Francisco

April 1st, 2002 by

The Wave, a bi-weekly newspaper launched last year in Silicon Valley, is coming to San Francisco. Publisher Peter Brafford believes the alternative newspaper will fill a void that the San Francisco Weekly and San Francisco… Continued

Darwin Fails to Evolve with the Times

April 1st, 2002 by

International Data Group’s technology/business hybrid Darwin has been a victim of natural selection. The print version has been suspended as of the April issue, due to slow advertising sales. The more easily-adaptable Web version will… Continued

‘Green’ Corporate PR Grows in Depth, Breadth

April 1st, 2002 by

Gone are the days when a corporation could sum up its entire environmental message with the words, “We recycle.” These days investors and consumers demand substantive environmental communications. At the same time, the tools of… Continued

Strategy of the Week

April 1st, 2002 by

When the Toronto Transit Commission’s workers threatened a strike, transit company GO Transit viewed TTC’s crisis as an opportunity to attract passengers who wouldn’t be able to get their usual ride to work. The company… Continued

This Just In…

April 1st, 2002 by

Deloitte & Touche opens nominations for its Annual Deloitte & Touche Technology Fast 500 and Fast 50 programs. The Fast 500 ranks the fastest growing technology companies in North America, and the Fast 50 is… Continued

Nasdaq’s Lessons In Crisis Management

April 1st, 2002 by

Scott Peterson, director of media relations for Nasdaq, rendered the audience speechless at a PR industry event in Chicago last week as he spoke about his experience handling crisis communications in the wake of Sept.… Continued

Web Browser: Design, Information Make for the – Almost – Perfect Press Site

April 1st, 2002 by

Reporters are looking for a few simple elements in any online newsroom to make their lives a little easier. In our straw poll of journalists for last week’s Media Relations issue, 100 percent of the… Continued

Strategy of the Week

March 25th, 2002 by

Most savvy PR pros understand the impact of speaking opportunities for company execs or top-level clients. “One of the advantages of speaking opportunities is they create multiple face-to-face relationships. People are just more inclined to… Continued

Questions a Savvy PR Pro Should Ask a Broadcast Vendor

March 25th, 2002 by

Planning an SMT or VNR for the near future? How can you be sure your vendor is right for your needs? We asked Gerri Kramer, VP and senior producer with DWJ Television, to give us… Continued

Measurement Expert Launches New Firm

March 25th, 2002 by

Katie Paine, PR NEWS columnist and Advisory Board member, has officially launched KDPaine & Partners, a new firm whose goal will be to make measurement advice and consulting broadly available to PR professionals who have… Continued