Looking for great placements for all your summer stories? Here’s the inside track on what a few national mags will be covering in their July and August issues. Country Living Feeling patriotic? Country Living will… Continued
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How’d You Get That?
April 1st, 2002 by PRNEWSPitching books and their authors to business and news programs has been a daunting task lately, given the ongoing coverage of “America at War” and the Enron/Arthur Andersen debacle. And pitching a book on innovation… Continued
Wave Rolls into San Francisco
April 1st, 2002 by PRNEWSThe Wave, a bi-weekly newspaper launched last year in Silicon Valley, is coming to San Francisco. Publisher Peter Brafford believes the alternative newspaper will fill a void that the San Francisco Weekly and San Francisco… Continued
Darwin Fails to Evolve with the Times
April 1st, 2002 by PRNEWSInternational Data Group’s technology/business hybrid Darwin has been a victim of natural selection. The print version has been suspended as of the April issue, due to slow advertising sales. The more easily-adaptable Web version will… Continued
‘Green’ Corporate PR Grows in Depth, Breadth
April 1st, 2002 by PRNEWSGone are the days when a corporation could sum up its entire environmental message with the words, “We recycle.” These days investors and consumers demand substantive environmental communications. At the same time, the tools of… Continued
Strategy of the Week
April 1st, 2002 by PRNEWSWhen the Toronto Transit Commission’s workers threatened a strike, transit company GO Transit viewed TTC’s crisis as an opportunity to attract passengers who wouldn’t be able to get their usual ride to work. The company… Continued
This Just In…
April 1st, 2002 by PRNEWSDeloitte & Touche opens nominations for its Annual Deloitte & Touche Technology Fast 500 and Fast 50 programs. The Fast 500 ranks the fastest growing technology companies in North America, and the Fast 50 is… Continued
Nasdaq’s Lessons In Crisis Management
April 1st, 2002 by PRNEWSScott Peterson, director of media relations for Nasdaq, rendered the audience speechless at a PR industry event in Chicago last week as he spoke about his experience handling crisis communications in the wake of Sept.… Continued
Web Browser: Design, Information Make for the – Almost – Perfect Press Site
April 1st, 2002 by PRNEWSReporters are looking for a few simple elements in any online newsroom to make their lives a little easier. In our straw poll of journalists for last week’s Media Relations issue, 100 percent of the… Continued
Clarification
April 1st, 2002 by PRNEWSIn the March 11 issue of PR NEWS, we quoted an Advertising Age columnist who wrote that Metropolitan Life Insurance Company’s trademark infringement suit against AT&T had been settled once “cooler heads prevailed.” The federal… Continued