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Gone are the days when a corporation could sum up its entire environmental message with the words, “We recycle.” These days investors and consumers demand substantive environmental communications. At the same time, the tools of… Continued

When the Toronto Transit Commission’s workers threatened a strike, transit company GO Transit viewed TTC’s crisis as an opportunity to attract passengers who wouldn’t be able to get their usual ride to work. The company… Continued

Deloitte & Touche opens nominations for its Annual Deloitte & Touche Technology Fast 500 and Fast 50 programs. The Fast 500 ranks the fastest growing technology companies in North America, and the Fast 50 is… Continued

Scott Peterson, director of media relations for Nasdaq, rendered the audience speechless at a PR industry event in Chicago last week as he spoke about his experience handling crisis communications in the wake of Sept.… Continued

Reporters are looking for a few simple elements in any online newsroom to make their lives a little easier. In our straw poll of journalists for last week’s Media Relations issue, 100 percent of the… Continued

In the March 11 issue of PR NEWS, we quoted an Advertising Age columnist who wrote that Metropolitan Life Insurance Company’s trademark infringement suit against AT&T had been settled once “cooler heads prevailed.” The federal… Continued

Now that the Oscars are over, it’s time for the really sexy awards programs. PR NEWS has opened entries for the PR NEWS Platinum PR Awards, one of the public relations industry’s most illustrious honors.… Continued

The leadership of the North American Association of Independent Public Relations Agencies (NAIPRA) recently began to sense that the association’s membership was growing increasingly positive about the economy. They put out their feelers in the… Continued

Corporate Moves Century 21 Real Estate Corporation names John Henry to the newly created position of VP, Customer Marketing. Henry most recently worked for AES Corporation and AT&T Consumer Services. Sorceron, a streaming media software… Continued

Communicating bad news – whether it’s poor financial results or a change in accounting firms – has become par for the course lately. As experts begin to cautiously predict economic recovery, Duffey and Robinson provide… Continued