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Ed Cals

April 1st, 2002 by

Looking for great placements for all your summer stories? Here’s the inside track on what a few national mags will be covering in their July and August issues. Country Living Feeling patriotic? Country Living will… Continued

How’d You Get That?

April 1st, 2002 by

Pitching books and their authors to business and news programs has been a daunting task lately, given the ongoing coverage of “America at War” and the Enron/Arthur Andersen debacle. And pitching a book on innovation… Continued

Wave Rolls into San Francisco

April 1st, 2002 by

The Wave, a bi-weekly newspaper launched last year in Silicon Valley, is coming to San Francisco. Publisher Peter Brafford believes the alternative newspaper will fill a void that the San Francisco Weekly and San Francisco… Continued

Darwin Fails to Evolve with the Times

April 1st, 2002 by

International Data Group’s technology/business hybrid Darwin has been a victim of natural selection. The print version has been suspended as of the April issue, due to slow advertising sales. The more easily-adaptable Web version will… Continued

‘Green’ Corporate PR Grows in Depth, Breadth

April 1st, 2002 by

Gone are the days when a corporation could sum up its entire environmental message with the words, “We recycle.” These days investors and consumers demand substantive environmental communications. At the same time, the tools of… Continued

Strategy of the Week

April 1st, 2002 by

When the Toronto Transit Commission’s workers threatened a strike, transit company GO Transit viewed TTC’s crisis as an opportunity to attract passengers who wouldn’t be able to get their usual ride to work. The company… Continued

This Just In…

April 1st, 2002 by

Deloitte & Touche opens nominations for its Annual Deloitte & Touche Technology Fast 500 and Fast 50 programs. The Fast 500 ranks the fastest growing technology companies in North America, and the Fast 50 is… Continued

Nasdaq’s Lessons In Crisis Management

April 1st, 2002 by

Scott Peterson, director of media relations for Nasdaq, rendered the audience speechless at a PR industry event in Chicago last week as he spoke about his experience handling crisis communications in the wake of Sept.… Continued

Web Browser: Design, Information Make for the – Almost – Perfect Press Site

April 1st, 2002 by

Reporters are looking for a few simple elements in any online newsroom to make their lives a little easier. In our straw poll of journalists for last week’s Media Relations issue, 100 percent of the… Continued

Clarification

April 1st, 2002 by

In the March 11 issue of PR NEWS, we quoted an Advertising Age columnist who wrote that Metropolitan Life Insurance Company’s trademark infringement suit against AT&T had been settled once “cooler heads prevailed.” The federal… Continued