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Pitching Your Favorite PR Pub

April 8th, 2002 by

As the editors of PR NEWS, we’ve always been slightly jealous of our editorial peers who are featured in our weekly Media Insights. They get a chance to offer PR practitioners the scoop on how,… Continued

Do Your Homework with Kids: Get in the Trenches

April 8th, 2002 by

How do you know you may have a winner in the ever-fickle, hit-or-miss, trend-obsessed teen demographic? Well, you never do, but if after four years of research, scores of focus groups, polls, and online surveys… Continued

Prove Your Weight In Platinum

April 8th, 2002 by

PR NEWS has opened entries for the industry’s most illustrious awards program: There’s no honor higher than a PR NEWS Platinum PR Award. Visit http://www.PRandMarketing.com for more information on this year’s program, including a variety… Continued

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April 8th, 2002 by

Wal-Mart, famous for its friendly employees and savvy community relations, caught a little bad press recently when employees at the discount chain’s Geneseo, Ill., store left a 73-year-old woman trapped by a newspaper vending machine… Continued

This Just In…

April 8th, 2002 by

Brodeur Worldwide, part of the Omnicom Group, acquires Boston-based FitzGerald Communications, a tech-focused communications and investor relations firm. FitzGerald will retain its brand identity, and founder, president and CEO Maura FitzGerald will continue to manage… Continued

A Whole New PRSA Online

April 8th, 2002 by

PRSA has unveiled a brand new Web site designed to provide easier access to industry information. The new site includes industry news on the homepage (with regularly updated headlines); news on upcoming conferences, seminars, Webcasts… Continued

CEOs Debunk Measurement Myths

April 8th, 2002 by

Conversation about measurements is commonplace at the Miss America Pageant, but usually it’s about Miss Maryland’s hips, not missed media hits. But when Robert Renneisen recently stepped down from his role as CEO of the… Continued

Journalists Believe in Change

April 8th, 2002 by

Most journalists tend to be a tad change-phobic about their own lives, but when it comes to the companies they cover, two-thirds believe innovation will play the greatest role in a company’s ability to survive… Continued

A Healthy Dose of Media Relations

April 8th, 2002 by

Allhealth Public Relations will host “Meet the Health Policy Media,” a workshop on Friday, April 26 from 8:30 a.m. to 10:30 a.m. at the National Press Club in Washington, D.C. The event, designed to offer… Continued

Clarification

April 1st, 2002 by

In the March 11 issue of PR NEWS, we quoted an Advertising Age columnist who wrote that Metropolitan Life Insurance Company’s trademark infringement suit against AT&T had been settled once “cooler heads prevailed.” The federal… Continued