As the editors of PR NEWS, we’ve always been slightly jealous of our editorial peers who are featured in our weekly Media Insights. They get a chance to offer PR practitioners the scoop on how,… Continued
Subscription Content
Do Your Homework with Kids: Get in the Trenches
April 8th, 2002 by PRNEWSHow do you know you may have a winner in the ever-fickle, hit-or-miss, trend-obsessed teen demographic? Well, you never do, but if after four years of research, scores of focus groups, polls, and online surveys… Continued
Prove Your Weight In Platinum
April 8th, 2002 by PRNEWSPR NEWS has opened entries for the industry’s most illustrious awards program: There’s no honor higher than a PR NEWS Platinum PR Award. Visit http://www.PRandMarketing.com for more information on this year’s program, including a variety… Continued
This Just In…
April 8th, 2002 by PRNEWSBrodeur Worldwide, part of the Omnicom Group, acquires Boston-based FitzGerald Communications, a tech-focused communications and investor relations firm. FitzGerald will retain its brand identity, and founder, president and CEO Maura FitzGerald will continue to manage… Continued
A Whole New PRSA Online
April 8th, 2002 by PRNEWSPRSA has unveiled a brand new Web site designed to provide easier access to industry information. The new site includes industry news on the homepage (with regularly updated headlines); news on upcoming conferences, seminars, Webcasts… Continued
CEOs Debunk Measurement Myths
April 8th, 2002 by PRNEWSConversation about measurements is commonplace at the Miss America Pageant, but usually it’s about Miss Maryland’s hips, not missed media hits. But when Robert Renneisen recently stepped down from his role as CEO of the… Continued
Journalists Believe in Change
April 8th, 2002 by PRNEWSMost journalists tend to be a tad change-phobic about their own lives, but when it comes to the companies they cover, two-thirds believe innovation will play the greatest role in a company’s ability to survive… Continued
A Healthy Dose of Media Relations
April 8th, 2002 by PRNEWSAllhealth Public Relations will host “Meet the Health Policy Media,” a workshop on Friday, April 26 from 8:30 a.m. to 10:30 a.m. at the National Press Club in Washington, D.C. The event, designed to offer… Continued
Clarification
April 1st, 2002 by PRNEWSIn the March 11 issue of PR NEWS, we quoted an Advertising Age columnist who wrote that Metropolitan Life Insurance Company’s trademark infringement suit against AT&T had been settled once “cooler heads prevailed.” The federal… Continued