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You’d never guess Jane Pratt, of edgy titles including Sassy and Jane, is pushing middle age. But she is, and she’s identified a new niche for her hip publishing style: women over 40. Pratt has… Continued

In our special 2002 Year Ahead issue, one PR NEWS advisor predicted that we would see tremendous growth in the globalization of American business – and the globalization of PR along with it. In this… Continued

When Cohn & Wolfe was called in to launch a literary awards program to tout the Upper Canada microbrewery to the Canadian literary community, it used the diminutive size of the brewery to get super-sized… Continued

Moody’s Corp., a company that knows a thing or two about communicating business information, recently found itself having to communicate its own story to its own workforce. Then-parent company Dun & Bradstreet announced in December… Continued

1221 Avenue of the Americas 43rd Floor New York, NY 10020 212/512-2000 http://www.businessweek.com This spring the editorial team at BusinessWeek began producing special reports in a cooperative effort with the business editors of USA Today.… Continued

National News: Jocelyn Noveck, news editor for the Paris bureau of the Associated Press, becomes New York bureau chief. Noveck succeeds Sam Boyle, who is the new assistant business editor for special projects. For more… Continued

As the editors of PR NEWS, we’ve always been slightly jealous of our editorial peers who are featured in our weekly Media Insights. They get a chance to offer PR practitioners the scoop on how,… Continued

How do you know you may have a winner in the ever-fickle, hit-or-miss, trend-obsessed teen demographic? Well, you never do, but if after four years of research, scores of focus groups, polls, and online surveys… Continued

PR NEWS has opened entries for the industry’s most illustrious awards program: There’s no honor higher than a PR NEWS Platinum PR Award. Visit http://www.PRandMarketing.com for more information on this year’s program, including a variety… Continued

Wal-Mart, famous for its friendly employees and savvy community relations, caught a little bad press recently when employees at the discount chain’s Geneseo, Ill., store left a 73-year-old woman trapped by a newspaper vending machine… Continued