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Years ago, as a reporter for another publication, one PR NEWS editor received a call from a livid PR exec at a consumer magazine, demanding to know why his publication had not been covered in… Continued

Cultural obstacles and a lack of understanding of foreign markets are the most important challenges for corporate PR pros to conquer as business – and public relations – go global. More than 90 percent of… Continued

After the unprecedented attacks of Sept. 11, even the crustiest citizens of the self-described “toughest city on earth” suddenly withdrew from the very vibrancy they cherished about Manhattan. “You were sad. You were confused. You… Continued

You would think an editor at World Wildlife Fund would be thrilled to receive information on a new Web-based resource on endangered natural regions. But if that editor happens to have been instrumental to building… Continued

It’s hard enough to build your corporate brand these days, much less create brands for your executives. But that’s just what orporations that maintain America’s trust have done. Need help building your executive brand? Mark… Continued

Technology PR can sometimes resemble the fabled chaos of the Tower of Babel, with new languages sprouting from every corner and a fair amount of miscommunication. Engineers and IT departments seem to thrive on creating… Continued

What would you do if you were an unknown U.S. subsidiary of a major Japanese company trying to build buzz around an equally unknown product? Buffalo Technology was in a pinch as it made plans… Continued

P.O. Box 639111 San Diego, CA 92163-9111 http://www.flashnews.com While newswires like AP and Reuters are covering Osama Bin Laden, Wireless Flash News is covering the guy who created Osama toilet paper. The newswire offers more… Continued

National News: Brent Bowers’ title at The New York Times changes from job market/executive life editor to job market/executive life/business travel editor. He oversees and edits copy in the Sunday Job Market section, the Executive… Continued

Travel hasn’t been terribly popular in recent months, but the Cruise Lines International Association made a big splash by using the visual impact of a remote location this winter. The association’s agency, Diana M. Orban… Continued