Dan Criscenti hadn’t counted on managing e-communications for a crisis of international proportions when he signed on with Ford. Criscenti’s initial role with the venerable auto manufacturer was to improve the efficiency of the company’s… Continued
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Strategy of the Week
July 15th, 2002 by PRNEWSYou focus massive efforts on media training high-ranking executives (or, in the case of agencies, client spokespeople). But when reporters call, are you prepared to sit in the hotseat? We’ve found that all too often,… Continued
Finding the Right Wire For Your Organization Boils Down to Trust
July 15th, 2002 by PRNEWSThe news of a second phony release in as many years distributed by Los Angeles-based Internet Wire last month has many communications pros taking a harder look at wire services. At a time when corporate… Continued
More than Just Clips
July 15th, 2002 by PRNEWSVocus teams with CyberAlert to offer clip collection and analysis within the Vocus Public Relations service. Vocus customers will be able to collect clips through CyberAlert (an Internet-based media-monitoring service) and manage and analyze those… Continued
No Need to Know Numbers?
July 15th, 2002 by PRNEWSWhat quality would you prefer your CEO to have: honesty, vision, financial savvy or strong communications skills? Evidently recent events have taken their toll: Most PR professionals responding to a recent poll by WorkinPR said… Continued
KDPaine, Delahaye Medialink Make Peace
July 15th, 2002 by PRNEWSKDPaine & Partners and Delahaye Medialink have reached an out-of-court agreement over the lawsuit that forced KDPaine President Katie Paine to temporarily shutter The Measurement Standard and shut down her measureofsuccess.com Web site (PRN, June… Continued
American Pastime Risks Credibility
July 15th, 2002 by PRNEWSJust when America needs its national identity the most, the national pastime seems to have joined the ranks of greedy corporations and ruthless executives. At least that’s what many fans are saying in the wake… Continued
SWATing Executives
July 15th, 2002 by PRNEWSPresident Bush’s speech on corporate responsibility last week unveiled or endorsed several proposals for keeping crooked execs in line, including a financial crimes “SWAT” team that would investigate alleged abuses of power. The speech underscored… Continued
Convergence of Investor Relations and Corporate Communication
July 15th, 2002 by PRNEWSAlmost 50 years ago, a function called “investor relations” was created within the public relations division at General Electric for the purpose of communicating with investors. In those days, individuals rather than institutions dominated the… Continued
Association Revs Up Consumer Awareness of Safety Issue
July 15th, 2002 by PRNEWSTo say tire safety isn’t the sexiest topic in the world would be an understatement. The Rubber Manufacturers Association (RMA), the primary national trade association for the finished rubber products industry, knew that it had… Continued