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More corporations are learning that a stable identity can lead to a more stable brand, according to a survey from branding consultancy Enterprise IG. The survey shows a decline of 30 percent in the number… Continued

In its latest appeal to stakeholders, WorldCom is taking out full-page ads in major dailies with a message “from John Sedgmore.” For a detailed analysis of how WorldCom’s marketing communications machine is handling the scandal… Continued

The Senate has passed a bill that could help alleviate one key healthcare crisis and open new opportunities for healthcare PR pros: The Nurse Reinvestment Act (S. 1864) would provide for public education campaigns promoting… Continued

Despite an enormous investment in health education campaigns, studies find that many important messages concerning health promotion and disease prevention are not sinking in. Although numerous government agencies, public health groups and company-sponsored programs have… Continued

Healthcare organizations nationwide are struggling to reduce smoking, especially among kids and teens. But few can claim the success that the New Jersey Department of Health & Senior Services achieved with a program dubbed REBEL.… Continued

4300 North Route 1, Building 1 South Brunswick, NJ 08852 609/520-4750 http://www.wsj.com The Wall Street Journal’s online version launched its Health Industry Edition this month, covering the business of healthcare with information from Dow Jones… Continued

National News: Rachel Beck, former retail writer for the Associated Press, returns as business columnist after a leave of absence. She will write a general column dubbed “All Business.” Anne D’Innocenzio, Beck’s replacement, will cover… Continued

How do you pitch a six-year old healthcare story to a national morning program? In-depth research was the answer for Pam Rwankole, media relations manager at Public Communications Inc. in Chicago. The agency was pitching… Continued

As if there isn’t enough bad news on the business front, The Financial Times’ Saturday supplement, The Business, ceases publication this month. The three-year old pub was distributed solely in the U.K. and closes due… Continued

Seems the “Today” show and other outlets aren’t the only ones jumping on Oprah’s abandoned book club bandwagon. Martha Stewart has launched her own version, a new segment in her “Martha Stewart Living” show titled… Continued