Subscription Content

This week’s strategy: Don’t let a successful launch end there. After a launch campaign that landed AK Steel, an integrated steel company, in The New York Times Magazine and on the “Today” show, HSR Business… Continued

Ziff Davis announces a financial restructuring, with advertisers saying the company has told them it will enter a prepackaged bankruptcy. Ziff Davis publishes such titles as PC Magazine, CIO Insight, Computer Gaming World and the… Continued

As if there isn’t enough bad news on the business front, The Financial Times’ Saturday supplement, The Business, ceases publication this month. The three-year old pub was distributed solely in the U.K. and closes due… Continued

Seems the “Today” show and other outlets aren’t the only ones jumping on Oprah’s abandoned book club bandwagon. Martha Stewart has launched her own version, a new segment in her “Martha Stewart Living” show titled… Continued

EmergeMedia bravely forages further into the dangerous world of high-tech publishing with a new publication dubbed IT Wireless. The bi-monthly magazine will be targeted at IT professionals installing and managing broadband wireless LAN technology in… Continued

This week’s healthcare PR strategy: putting a face to the research. Too much important health research falls to the bottom of reporters’ in-boxes because there’s no human interest angle to go along with those key… Continued

Fox launched “Good Day Live” last month, a national spin-off of KTTV-Los Angeles’ “Good Day L.A.” Coverage includes events and attractions, consumer products and services, and fashion. The show airs at 10 a.m. PST on… Continued

In last week’s case study, Patti Holskin Stern’s name was misspelled. Stern, SVP of PR for Cronin and Co., can be reached at 860/659-0514. PR NEWS apologizes for the error.

The motto of savvy thirty-something females has become the mission statement for new bi-monthly magazine Budget Living. Editor Sarah Gray Miller told USA Today “Cheap is the new chic.” The magazine is targeted at consumers… Continued

Hispanic PR Wire launches an Hispanic press kit mailing service, designed to allow clients to use the wire service’s database of Hispanic media organizations to mail press kits and other collateral materials. Clients can order… Continued