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An Ethical Code for PR Practitioners: Balancing Loyalty and Responsibility

August 5th, 2002 by

The current public focus on corporate America, owing to shifting priorities by the major media, and the alleged misdeeds of Enron, Global Crossings, Arthur Andersen, et. al., should prompt some introspection about ethical practices among… Continued

Technology Company Confronts Alleged Media Misrepresentation With Innovative Head-On Tactics

August 5th, 2002 by

Last month, The Washington Post profiled a new tactic being implemented at webMethods, a Fairfax, Va.-based technology company. “The magic number at webMethods Inc. is $6.17. That’s what every employee must save each day, including… Continued

Marcom Audit Offers Army’s PM-MCD Fresh Perspective

August 5th, 2002 by

Remember “Q” from the James Bond films? His department created all the gadgets that saved 007 from certain doom – like the cigarette lighter that was really a homing beacon. The U.S. Army has a… Continued

Publisher’s Note

August 5th, 2002 by

To: PR NEWS Reader From: The PR NEWS Staff Re: Aug. 13 Measurement Webinar Dear Reader, We hope you’ll set aside time on Aug. 13 to attend a PR NEWS Webinar designed to improve your… Continued

MEDIA INSIGHT: "GoTo Shop," United Press International (UPI)

August 5th, 2002 by

1510 H Street NW Washington, DC 20005 202/898-8000 http://www.upi.com Shihoko Goto, senior business correspondent for United Press International, has a softer side. And she’s bringing that unique mix of common sense and uncommon style to… Continued

Media Moves

August 5th, 2002 by

National News: Adam Rogers, Newsweek general editor for science and technology, will take a leave of absence from September 2002 until June 2003. Direct inquiries to George Hackett, sci-tech editor, 212/445-4000 … Nichole Cipriani, Parenting… Continued

Ed Cals

August 5th, 2002 by

With so many high-tech pubs closing (Yahoo! Internet Life, The Net Economy and others just in the last two months), it seems there are fewer and fewer editorial opportunities for your technology news. The good… Continued

Duly Noted

August 5th, 2002 by

Looking for the inside track on what’s happening inside the Beltway? Check ABC News’ “The Note,” abcnews.go.com/sections/politics/dailynews/ thenote.html. The site, chock full of the latest in political news, has become a hit with political junkies… Continued

Good Morning from Wall Street

August 5th, 2002 by

The Wall Street Journal Radio Network will launch a morning show beginning in September dubbed “The Wall Street Journal This Morning.” Ron Kilgore, an anchor for KFWB-AM in Los Angeles, will host the show, which… Continued

American-Arab PR Pro Masters ‘Nuanced’ PR in Wake of Sept. 11

August 5th, 2002 by

Think your PR task is tough? Just try representing the American-Arab Anti-Defamation Committee in the emotionally charged, highly complex political and social environment of post-9/11 America. It keeps Hussein Ibish, communications director, on duty at… Continued