The current public focus on corporate America, owing to shifting priorities by the major media, and the alleged misdeeds of Enron, Global Crossings, Arthur Andersen, et. al., should prompt some introspection about ethical practices among… Continued
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An Ethical Code for PR Practitioners: Balancing Loyalty and Responsibility
August 5th, 2002 by PRNEWSTechnology Company Confronts Alleged Media Misrepresentation With Innovative Head-On Tactics
August 5th, 2002 by PRNEWSLast month, The Washington Post profiled a new tactic being implemented at webMethods, a Fairfax, Va.-based technology company. “The magic number at webMethods Inc. is $6.17. That’s what every employee must save each day, including… Continued
Marcom Audit Offers Army’s PM-MCD Fresh Perspective
August 5th, 2002 by PRNEWSRemember “Q” from the James Bond films? His department created all the gadgets that saved 007 from certain doom – like the cigarette lighter that was really a homing beacon. The U.S. Army has a… Continued
Publisher’s Note
August 5th, 2002 by PRNEWSTo: PR NEWS Reader From: The PR NEWS Staff Re: Aug. 13 Measurement Webinar Dear Reader, We hope you’ll set aside time on Aug. 13 to attend a PR NEWS Webinar designed to improve your… Continued
MEDIA INSIGHT: "GoTo Shop," United Press International (UPI)
August 5th, 2002 by PRNEWS1510 H Street NW Washington, DC 20005 202/898-8000 http://www.upi.com Shihoko Goto, senior business correspondent for United Press International, has a softer side. And she’s bringing that unique mix of common sense and uncommon style to… Continued
Media Moves
August 5th, 2002 by PRNEWSNational News: Adam Rogers, Newsweek general editor for science and technology, will take a leave of absence from September 2002 until June 2003. Direct inquiries to George Hackett, sci-tech editor, 212/445-4000 … Nichole Cipriani, Parenting… Continued
Duly Noted
August 5th, 2002 by PRNEWSLooking for the inside track on what’s happening inside the Beltway? Check ABC News’ “The Note,” abcnews.go.com/sections/politics/dailynews/ thenote.html. The site, chock full of the latest in political news, has become a hit with political junkies… Continued
Good Morning from Wall Street
August 5th, 2002 by PRNEWSThe Wall Street Journal Radio Network will launch a morning show beginning in September dubbed “The Wall Street Journal This Morning.” Ron Kilgore, an anchor for KFWB-AM in Los Angeles, will host the show, which… Continued
American-Arab PR Pro Masters ‘Nuanced’ PR in Wake of Sept. 11
August 5th, 2002 by PRNEWSThink your PR task is tough? Just try representing the American-Arab Anti-Defamation Committee in the emotionally charged, highly complex political and social environment of post-9/11 America. It keeps Hussein Ibish, communications director, on duty at… Continued