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Burson-Marsteller has formed an Ethical and Social Responsibility practice in response to increased corporate scrutiny. The practice is led by Richard Aylard, Nick Bent and Louise Hawson in London; and John Clarke, Jordana Friedman and… Continued

Tomorrow (Tuesday, Aug. 13), PR NEWS will present “Measuring the Impact of PR on Your Bottom Line and Reputation,” a Webinar on how PR measurement can be put to use to monitor and even save… Continued

So far, email hasn’t lived up to the promise of “interactive” PR. In fact, it hasn’t amounted to much more than another distribution channel. Granted, it may be easier for a journalist to respond to… Continued

Even her very own reality TV show couldn’t revamp Anna Nicole Smith’s image (though she’s certainly attracting plenty of media attention – after all, she “loves her paparazzi”). The coverage of the ex-Playmate-turned-courtroom-diva has been… Continued

A business isn’t sustainable without financial success, and your investor relations department would certainly never skip the annual report. But your business isn’t sustainable without social growth either, whether that means work with local charities,… Continued

Lisa Ling, TV personality from ABC’s “The View,” will launch a magazine targeted at the Asian-Pacific-American market. She is partnering with Danielle Chang, former publisher and editorial director of SimplyCity, a Real Simple competitor. The… Continued

There’s no denying that corporate social responsibility (CSR) has become a buzz phrase in the PR industry of late. But behind the buzz are solid, dependable corporate tactics that any practitioner worth her weight will… Continued

Check your Rolodex for outdated Red Herring contacts. The mag cut 33 people last week, or about 35 percent of its staff. The layoffs are the third round in a year and bring the total… Continued

At a time when corporate naughtiness is punishable by a vicious onslaught of media attention, former playground bullies are putting on their best behavior. Microsoft, for example, will disclose more technical information than ever before… Continued

The Council of Public Relations Firms will hold a teleconference for members on Aug. 21 to discuss the impact of the Nike v. Kasky ruling for PR pros. The ruling, which made Nike’s statements in… Continued