Subscription Content

Strategy of the Week

August 12th, 2002 by

A business isn’t sustainable without financial success, and your investor relations department would certainly never skip the annual report. But your business isn’t sustainable without social growth either, whether that means work with local charities,… Continued

Ling’s Point of ‘View.’

August 12th, 2002 by

Lisa Ling, TV personality from ABC’s “The View,” will launch a magazine targeted at the Asian-Pacific-American market. She is partnering with Danielle Chang, former publisher and editorial director of SimplyCity, a Real Simple competitor. The… Continued

CSR: The Buzz Phrase That Could Spell Corporate Redemption

August 12th, 2002 by

There’s no denying that corporate social responsibility (CSR) has become a buzz phrase in the PR industry of late. But behind the buzz are solid, dependable corporate tactics that any practitioner worth her weight will… Continued

Three’s a Charm for Red Herring?

August 12th, 2002 by

Check your Rolodex for outdated Red Herring contacts. The mag cut 33 people last week, or about 35 percent of its staff. The layoffs are the third round in a year and bring the total… Continued

Microsoft Making Promises

August 12th, 2002 by

At a time when corporate naughtiness is punishable by a vicious onslaught of media attention, former playground bullies are putting on their best behavior. Microsoft, for example, will disclose more technical information than ever before… Continued

Free Speech for PR

August 12th, 2002 by

The Council of Public Relations Firms will hold a teleconference for members on Aug. 21 to discuss the impact of the Nike v. Kasky ruling for PR pros. The ruling, which made Nike’s statements in… Continued

Scrutiny of Corporate Governance Hits New High

August 12th, 2002 by

The media’s attention to corporate governance is at an historic high, according to new research from media analytics firm CARMA. The company analyzed 25 years of coverage in BusinessWeek, Forbes, Fortune, The Wall Street Journal,… Continued

Integrate Sales, Communications For Better Business Results

August 12th, 2002 by

A VP of sales I once worked with frequently opened meetings with the comment, “There are two types of employees – those in sales and those who help support sales.” While many didn’t like the… Continued

Marcom Campaign Puts the ‘Mess’ Back in ‘Don’t Mess with Texas’

August 12th, 2002 by

Everyone knows you don’t mess with Texas. In fact, that was just the problem four years ago when the 12-year-old anti-litter campaign was awarded to Tuerff-Davis EnviroMedia. The campaign moniker was so well received by… Continued

MEDIA INSIGHT: Health & Science Coverage, U.S. News & World Report

August 12th, 2002 by

450 W 33rd Street, 11th Floor New York, NY 10001 212/716-6800 http://www.usnews.com Katie Hobson’s career path resembles that of many reporters these days. She left TheStreet.com early last year when it became clear that the… Continued