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Scrutiny of Corporate Governance Hits New High

August 12th, 2002 by

The media’s attention to corporate governance is at an historic high, according to new research from media analytics firm CARMA. The company analyzed 25 years of coverage in BusinessWeek, Forbes, Fortune, The Wall Street Journal,… Continued

Integrate Sales, Communications For Better Business Results

August 12th, 2002 by

A VP of sales I once worked with frequently opened meetings with the comment, “There are two types of employees – those in sales and those who help support sales.” While many didn’t like the… Continued

Spinning Spin-offs

August 5th, 2002 by

The number of spin-off companies has doubled over the past decade, according to brand management and consulting firm Lippincott & Margulies, and it wanted to know how the successful spin-offs manage their communications. The company… Continued

An Ethical Code for PR Practitioners: Balancing Loyalty and Responsibility

August 5th, 2002 by

The current public focus on corporate America, owing to shifting priorities by the major media, and the alleged misdeeds of Enron, Global Crossings, Arthur Andersen, et. al., should prompt some introspection about ethical practices among… Continued

Technology Company Confronts Alleged Media Misrepresentation With Innovative Head-On Tactics

August 5th, 2002 by

Last month, The Washington Post profiled a new tactic being implemented at webMethods, a Fairfax, Va.-based technology company. “The magic number at webMethods Inc. is $6.17. That’s what every employee must save each day, including… Continued

Marcom Audit Offers Army’s PM-MCD Fresh Perspective

August 5th, 2002 by

Remember “Q” from the James Bond films? His department created all the gadgets that saved 007 from certain doom – like the cigarette lighter that was really a homing beacon. The U.S. Army has a… Continued

Publisher’s Note

August 5th, 2002 by

To: PR NEWS Reader From: The PR NEWS Staff Re: Aug. 13 Measurement Webinar Dear Reader, We hope you’ll set aside time on Aug. 13 to attend a PR NEWS Webinar designed to improve your… Continued

MEDIA INSIGHT: "GoTo Shop," United Press International (UPI)

August 5th, 2002 by

1510 H Street NW Washington, DC 20005 202/898-8000 http://www.upi.com Shihoko Goto, senior business correspondent for United Press International, has a softer side. And she’s bringing that unique mix of common sense and uncommon style to… Continued

Media Moves

August 5th, 2002 by

National News: Adam Rogers, Newsweek general editor for science and technology, will take a leave of absence from September 2002 until June 2003. Direct inquiries to George Hackett, sci-tech editor, 212/445-4000 … Nichole Cipriani, Parenting… Continued

Ed Cals

August 5th, 2002 by

With so many high-tech pubs closing (Yahoo! Internet Life, The Net Economy and others just in the last two months), it seems there are fewer and fewer editorial opportunities for your technology news. The good… Continued