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We’re coming up on budgeting season for CY 2003, and it’s time to push top management for more funds to devote to CSR. The good news is, they recognize the importance of corporate social responsibility:… Continued

When I discussed possible subjects for this edition of Image Patrol with PR NEWS editors a few weeks ago, we decided that–much like the weather in New England–if we didn’t like the current crop of… Continued

Blue margarine is something only a kid could love. In fact, Parkay, a Conagra Foods brand, was convinced that kids would literally eat it up. Parkay was well-known for its margarine (not to mention its… Continued

50 Rockefeller Plaza 4th Floor New York, NY 10020 212/621-1500 http://www.ap.org Most PR pros will agree getting ink with the Associated Press carries a lot of weight. This summer, AP business columnist Rachel Beck launched… Continued

National News: Hank Klibanoff, former deputy manager for the Philadelphia Inquirer, joins The Atlanta Journal Constitution as managing editor effective Oct. 1. Call 404/526- 5151 … Ben Bradlee Jr., deputy managing editor, projects, for The… Continued

There are a lot of sexy health and science stories on the horizon these days – everything from human cloning to stem cell research to new vaccines. But aspirin is not among them. The 100+-year-old… Continued

Homeland Protection Professional launches with a circulation of 20,000, geared at the homeland security market. That market, according to the pub, includes fire, law enforcement, EMS, emergency management, hospital ERs, public health departments, public works… Continued

Working Mother launches its long-awaited redesign, complete with a fresh editorial focus and new sections. Editor-in-Chief Jill Kirschenbaum is focusing on the entrepreneurial spirit of younger working moms, and is including real life mothers in… Continued

You think your product recalls are tough? Try being a communications exec for CryoLife Corp., the largest U.S. processor of donated human tissues. The FDA shut down part of the Georgia-based corporation last week and… Continued

Lessons learned from how your competitors are handling – or mishandling – a crisis should be added to your measurement arsenal and deployed when your own organization is battling a crisis of confidence. That’s one… Continued