Yankee Magazine revamps itself, expanding the pub’s content with new sections including home and garden features like House Plans and The New England Gardener, and a restaurant review. Also included in the redesign are interviews… Continued
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On a Sad Note …
August 26th, 2002 by PRNEWSThe Washington Post reports that Business Ethics has taken a hit in the last months (no surprise there) “proving (once again) that the title of the magazine just might be an oxymoron,” according to The… Continued
New York Times Magazine Expands Editorial
August 26th, 2002 by PRNEWSThe New York Times Magazine is launching five new editorial features beginning in September: Diagnosis (starts Sept. 8) Got a symptom? Doctors will take readers from diagnosis of problems through treatment. Page Turner (starts Sept.… Continued
This Just In…
August 26th, 2002 by PRNEWSThe percentage of graduates from a college journalism or mass communications program who found full-time employment by the end of October 2001 was 12 points lower than in 2000, according to the University of Georgia’s… Continued
By The Book: Tough Times for Corporate Communications Pros
August 26th, 2002 by PRNEWSPaul Argenti sees the big picture for PR. As professor of management and corporate communication at Dartmouth College’s Tuck School of Business, he advises his students that public relations should be woven throughout the fabric… Continued
PR NEWS Announces Our 2002 Platinum PR Award Finalists
August 26th, 2002 by PRNEWSThe economy is down, we reasoned. And 2001 was a year many PR pros would rather forget. So our goals for this year’s Platinum PR Awards were realistic. The optimists among us hoped we would… Continued
‘Picking Up’ a Press Release Takes on New Meaning
August 26th, 2002 by PRNEWSFrom the first draft to final approval, your team’s goal is to create a press release that reads like AP copy. But in reality, it’s unlikely a reporter would pick up a press release verbatim,… Continued
"Brava" for Page Society
August 26th, 2002 by PRNEWSThe Arthur Page Society finally elects its first female member to the Arthur W. Page Hall of Fame. Marilyn Laurie joins the ranks of Harold Burson, Dan Edelman and John Graham. Laurie is the former… Continued
U.S. Airways Catches Flak for Handling of Restructuring
August 26th, 2002 by PRNEWSU.S. Airways provides a lesson in how not to conduct employee relations as it continues to detail its restructuring. The airline will eliminate 200 of its daily flights and will cut 500 pilots by early… Continued
MEDIA INSIGHT: "All Business," The Associated Press
August 19th, 2002 by PRNEWS50 Rockefeller Plaza 4th Floor New York, NY 10020 212/621-1500 http://www.ap.org Most PR pros will agree getting ink with the Associated Press carries a lot of weight. This summer, AP business columnist Rachel Beck launched… Continued