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Paul Argenti sees the big picture for PR. As professor of management and corporate communication at Dartmouth College’s Tuck School of Business, he advises his students that public relations should be woven throughout the fabric… Continued

The economy is down, we reasoned. And 2001 was a year many PR pros would rather forget. So our goals for this year’s Platinum PR Awards were realistic. The optimists among us hoped we would… Continued

From the first draft to final approval, your team’s goal is to create a press release that reads like AP copy. But in reality, it’s unlikely a reporter would pick up a press release verbatim,… Continued

The Arthur Page Society finally elects its first female member to the Arthur W. Page Hall of Fame. Marilyn Laurie joins the ranks of Harold Burson, Dan Edelman and John Graham. Laurie is the former… Continued

U.S. Airways provides a lesson in how not to conduct employee relations as it continues to detail its restructuring. The airline will eliminate 200 of its daily flights and will cut 500 pilots by early… Continued

Edward Howard & Co. got a tall order in 2001: Take a relatively small budget and build a business-to-business campaign that would persuade designers (a notoriously picky audience) to use more wallpaper – a not-so-sexy… Continued

317 Madison Ave., Ste. 2300 New York, NY 10017 212/687-6060 212/687-5222 (fax) http://www.budgetlivingmedia.com Want to reach women with deep pockets? Turn to the typical women’s mags. Want to reach an increasingly powerful audience of women… Continued

National News: Brian Bergstein, San Jose correspondent for the Associated Press, leaves the San Jose bureau to cover telecom for AP in New York. Rachel Konrad replaces him. She will cover news and technology in… Continued

Get to know freelance writers. While a relationship with a New York Times reporter or the editor of the leading magazine in your industry is key, well-connected freelance writers can offer not only great placements… Continued

Working Mother launches its long-awaited redesign, complete with a fresh editorial focus and new sections. Editor-in-Chief Jill Kirschenbaum is focusing on the entrepreneurial spirit of younger working moms, and is including real life mothers in… Continued