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Intranets and e-letters are the latest PR boon as communicators rely on technology for everything from employee communications to media relations. Adoption of e-letters for employee communications jumped from 56 percent to 82 percent between… Continued

Think the media’s nose for scandal is only sensitive to corporate wrongdoing? Think again. The Red Cross took a hit in the wake of Sept. 11, and now the Washington, DC-area United Way is taking… Continued

PR pros nationwide have banded together to form a nonprofit project honoring Mark Bingham, the San Francisco PR exec who has been hailed as one of the heroes of United Flight 93, and other victims… Continued

Pacific Gas and Electric Co. had three strikes against it in 2001: Deregulation of utilities had forced rates to skyrocket, and its corporate reputation had suffered a blow as a result; the company was filing… Continued

575 Lexington Ave. New York, NY 10022 212/223-1217 http://www.worth.com When you want to reach decision-makers with truly deep pockets, there are a select few pubs that deliver. Worth is one of them. More than 60… Continued

National News: Arlene Levinson, national writer covering higher education, takes a leave of absence from the Associated Press. Steve Giegerich replaces her. Email sgiegerich@ap.org … Andy Fegelman, former associate metro editor for The Chicago Tribune,… Continued

Paul Argenti sees the big picture for PR. As professor of management and corporate communication at Dartmouth College’s Tuck School of Business, he advises his students that public relations should be woven throughout the fabric… Continued

The economy is down, we reasoned. And 2001 was a year many PR pros would rather forget. So our goals for this year’s Platinum PR Awards were realistic. The optimists among us hoped we would… Continued

From the first draft to final approval, your team’s goal is to create a press release that reads like AP copy. But in reality, it’s unlikely a reporter would pick up a press release verbatim,… Continued

The Arthur Page Society finally elects its first female member to the Arthur W. Page Hall of Fame. Marilyn Laurie joins the ranks of Harold Burson, Dan Edelman and John Graham. Laurie is the former… Continued