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Strategy of the Week

September 9th, 2002 by

Employee communications around a major company event or change are second nature. But don’t let the flow of information dry up in the aftermath of your big news. Constant communications with employees will go a… Continued

Clarification

September 9th, 2002 by

We published the finalists for the Platinum PR Awards in the Aug. 26 issue of PR NEWS. Unfortunately, we inadvertently left one finalist off our list! Northwestern Mutual, a finalist in the External Publication category,… Continued

People Moves

September 9th, 2002 by

Albert “Rusty” Brashear, retired chief communications officer for Motorola, joins Hill and Knowlton as senior counselor to the firm’s worldwide corporate practice. Brashear will work with clients on media relations strategy, crisis communications, and corporate… Continued

O’Dwyer Goes Back to School

September 9th, 2002 by

Evidently the advent of autumn has Jack O’Dwyer thinking back to his school days. The publisher of O’Dwyer’s PR Daily (http://www.odwyerpr.com) is seeking campus evangelists for a new section of his Web site devoted to… Continued

Tools of the Trade

September 9th, 2002 by

Intranets and e-letters are the latest PR boon as communicators rely on technology for everything from employee communications to media relations. Adoption of e-letters for employee communications jumped from 56 percent to 82 percent between… Continued

Nonprofits Not Immune

September 9th, 2002 by

Think the media’s nose for scandal is only sensitive to corporate wrongdoing? Think again. The Red Cross took a hit in the wake of Sept. 11, and now the Washington, DC-area United Way is taking… Continued

Yankee Redesign

August 26th, 2002 by

Yankee Magazine revamps itself, expanding the pub’s content with new sections including home and garden features like House Plans and The New England Gardener, and a restaurant review. Also included in the redesign are interviews… Continued

On a Sad Note …

August 26th, 2002 by

The Washington Post reports that Business Ethics has taken a hit in the last months (no surprise there) “proving (once again) that the title of the magazine just might be an oxymoron,” according to The… Continued

New York Times Magazine Expands Editorial

August 26th, 2002 by

The New York Times Magazine is launching five new editorial features beginning in September: Diagnosis (starts Sept. 8) Got a symptom? Doctors will take readers from diagnosis of problems through treatment. Page Turner (starts Sept.… Continued

This Just In…

August 26th, 2002 by

The percentage of graduates from a college journalism or mass communications program who found full-time employment by the end of October 2001 was 12 points lower than in 2000, according to the University of Georgia’s… Continued