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Winner: Dome Communications Campaign: Sears Holiday Care-A-Van Program Budget: $750,000-$900,000 Sears realized the 2001 holiday season would be a special one following Sept. 11. Sears and its employees had already contributed more than $3 million… Continued

Winner: The Hoffman Agency Site: HPServerNews.com Budget: $6,500 When Hewlett-Packard asked The Hoffman Agency to handle PR for a new type of computer server, it was clear that a detailed Web site would have to… Continued

Winner: Golin/Harris International Campaign: Lowe’s Great Safety Adventure Budget: $280,000 Accidental injuries are the leading cause of death among children under 14. And more than 4.5 million children are hurt each year in their homes.… Continued

Winner: Robert Wood Johnson Foundation Campaign: Covering Kids Budget: The Covering Kids initiative has a $26 million budget for three years. The 30-second PSA (produced by GMMB) was a fraction of that massive budget, which… Continued

Winner: Golin/Harris Forrest Campaign: Bank Mandiri Global Communications Plan Budget: Budget was $125,000 plus out of pocket expenses for frequent travel to Jakarta and other locations. Research and measurement are the most underused tools in… Continued

Winner: Weber Shandwick Worldwide Campaign: Peace of Mind with Prescription Advantage Budget: $2 million. Senior citizens may have complaints about the healthcare system at large. But just try getting them to change their prescription plan,… Continued

Winner: SC Johnson Report: SC Johnson 2002 Public Report Budget: Overall budget was $65,000, with $6,000 for design, $32,000 for production, $18,000 for printing, $5,500 for CD replication and $3,500 for CD conversion to the… Continued

Winner: Chandler Chicco Agency Campaign: Cool Mint Listerine PocketPaks Clearn Up Your Mouth Budget: The budget was a “cool” $1 million for both time and out of pocket expenses. Americans evidently have a breath obsession,… Continued

Sound communications can accomplish just about anything, from inspiring employees, to bringing much-needed healthcare to children and the elderly, to saving lives. In this special issue of PR NEWS, we prove it in the profiles… Continued

David Reeder, former director of corporate comms for Bayer Corp., takes the PR helm at EMD Pharmaceuticals, where he will oversee external, employee and marketing communications. Weber Shandwick promotes Andy Polansky to president of its… Continued