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Edelman acquires Headline Group, one of Atlanta’s oldest public relations firms. Edelman will merge the company into its local Atlanta office. Claudia Gaines Patton, founder of Headline Group, will serve as GM for the Atlanta… Continued

Broad distribution of a press release via newswires and blast pitches can be the quickest route to getting lost in the clutter. But it can also be an appropriate and highly effective media relations tactic… Continued

Rosie plans to publish its last issue in December as its namesake vacates her role. Rosie O’Donnell announced last week that Gruner + Jahr USA had taken too much editorial control of the pub and… Continued

IDG launches Biotech, sister publication to Bio-IT World (a U.S. pub), in Denmark. The monthly will target decision-makers in the bio-IT, pharmaceutical, medical, agricultural and environmental industries in “Medicon Valley,” a region in Denmark and… Continued

Have a fresh take on the issues of the day or a quirky news item? The Boston Globe replaces its Focus section with Ideas, a new weekly section appearing Sundays, focused on cutting-edge thinking and… Continued

The week’s strategy: Use op-eds and letters to the editor to get positive media attention for tough subjects. Op-eds are also budget-friendly and position your executives as authorities on the matter at hand for future… Continued

Just when you thought you had mastered measurement … KDPaine & Partners launches a new service for measuring your measurement program. The “measurement appraisal” service will analyze your organization’s existing measurement program and grade it… Continued

The townspeople of Hershey, Penn., home of America’s largest candy company, are celebrating the successful outcome of a massive PR campaign to prevent a buyout of the company by Wrigley, Nestlé or Cadbury. An acquisition… Continued

In a move that typifies a significant shift in the way many companies are viewing employee relations and brand image, Bear Stearns Cos., one of the largest U.S. securities firms, is mandating formal business attire… Continued

Your organization has considered corporate social responsibility a hallmark of its mission – and its communications program – since long before CSR became an industry buzzword. PR NEWS wants to hear about it. We’re launching… Continued