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Futuredex Proves ‘Worth’ of Entrepreneurs

September 30th, 2002 by

Futuredex Inc., an online network of entrepreneurs and investors, launches Futuredex, the magazine, targeting private capital investors with information on entrepreneurs. The magazine is partnering with Worth for distribution to 345,000 deep-pocketed Worth readers beginning… Continued

When Your Cover is Blown: Managing the Spy Museum’s PR

September 30th, 2002 by

Psst. Hear about that International Spy Museum that opened in Washington, D.C., on July 19th? Probably. With massive multi-platform media coverage across the nation and internationally, it was one of the most successful promotions of… Continued

Web Browser: Association Press Site Sets Information Standard

September 30th, 2002 by

It’s easy enough to build a rich online newsroom when you’re a major corporation with megabucks for PR. But associations and nonprofits sometimes flounder when it comes to the Web. Lack of resources – human,… Continued

Coming Up in PR NEWS…

September 30th, 2002 by

Only one month left to enter our CSR Awards! Corporate social responsibility has been around long before it became a buzz-phrase. We want to know what your company has done to meet its responsibilities and… Continued

Strategy of the Week

September 30th, 2002 by

This week’s strategy: Gain new respect for the Web and its viral capabilities – whether they’re working for or against you. B.L. Ochman, an independent marketing consultant, journalist and author working in New York City,… Continued

Nonprofit Moves

September 30th, 2002 by

Pharmaceutical Research and Manufacturers of America (slammed in the media recently for the cost of prescription drugs) creates a strategic communications and public affairs division and hires a veteran healthcare comms exec to head it… Continued

Corporate Moves

September 30th, 2002 by

Comcast Cable names Eileen Diskin director of communications. She was director of affiliate marketing at E! Entertainment Television.

Clarification

September 30th, 2002 by

In the Sept. 23 issue of PR NEWS, in “Pitching Hispanic Media Requires Culture Savvy, Basic Skills,” we refer to the “U.S. Airforce,” rather than the U.S. Air Force. We apologize for the gaffe.

Budgets Increase in 2002

September 30th, 2002 by

Budgets have been bleak for a while now, but things could be looking up for PR pros. According to the results of the 10th annual Thomas L. Harris/Impulse Research Public Relations Client Survey released last… Continued

Auditing Your Audits; Communications for CFOs

September 23rd, 2002 by

Just when you thought you had mastered measurement … KDPaine & Partners launches a new service for measuring your measurement program. The “measurement appraisal” service will analyze your organization’s existing measurement program and grade it… Continued