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Trend: Many PR professionals consider “corporate social responsibility” the new buzz phrase for a concept that has long been at the root of the best corporate reputations. Whatever you call it, CSR can have a… Continued

SAN FRANCISCO – Trust us – the underlying theme at PRSA’s 2002 International Conference here was the need for PR to play a major role in corporate accountability. More than 3,000 attendees (including close to… Continued

Part One of Two The press are coming, the press are coming! Now what? The way you manage your media contacts before and during major events such as trade shows or grand openings may influence… Continued

One of the major themes at this year’s PRSA International Conference was the pressing need to quantify the impact of PR on business. That means not only measuring accurately, but turning your focus away from… Continued

Strikes, job actions, lockouts: Labor disputes of every stripe have occurred in virtually every industry, from manufacturing facilities to the halls of academia. It’s about more than just wages and working conditions. It is a… Continued

Lindsay Hutter, SVP of communications and public relations for the National Association of Convenience Stores, joins Hill and Knowlton’s Washington, D.C., office to head up the new Association Specialty Group. The group is designed to… Continued

The business scandals that have rocked corporate America have driven home the importance of internal communication for many CEOs. According to a recently-released study by Burson-Marsteller, 61 percent of 192 chief execs surveyed are spending… Continued

Leading nationwide financial services corporation is seeking a PR pro with 8+ years experience in public relations and disciplined in media relations, government relations, internal communications as well as emerging markets including the Asian, African-American… Continued

Last week in our Trends & Tactics section, we gave you the first results of PR NEWS’ exclusive survey, conducted with Peppercom and law firm Davis & Gilbert, showing that most PR pros have done… Continued

In a match made in cowboy heaven, the Wrangler apparel brand became the first title sponsor of the Professional Rodeo Cowboys Association’s National Finals Rodeo in 2001. The pair wanted to announce the sponsorship with… Continued