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A company’s reputation has a profound impact on how reporters work with executives and report their stories. According to the 2002 Middleberg/Ross Survey of Media, which surveyed 774 North American business, technology, health and consumer… Continued

One of the major lessons Brigadier General Ronald Rand of the U.S. Air Force took away from the tragedies of Sept. 11: Never leave home without your Blackberry. When he evacuated his office in the… Continued

It’s the classic PR horror story: the eccentric CEO informs you he wants to be on the cover of TIME before year’s end … or else. And it’s not just a media relations myth, either.… Continued

Don’t miss the chance to join PR NEWS tomorrow as we present “Managing PR & Legal Concerns in a Crisis.” This must-see Webinar, taking place Tuesday, Dec. 10, offers proven strategies and real-life scenarios from… Continued

Part Two of Two As we discovered in the first installment of our advice for event management, advance work is the name of the game in making sure the media are motivated to attend your… Continued

Fleishman-Hillard launches a homeland security practice drawing on the agency’s experience in biotechnology, technology, public affairs, b-to-b and business-to-government marketing. The practice, based in Washington, D.C., will be headed by retired General Barry McAffrey, and… Continued

Negotiations over a requested increase in rates broke down between Children’s National Medical Center and CareFirst, the Washington, D.C. arm of BlueCross BlueShield on Nov. 1. That evening, CareFirst issued a press release slamming the… Continued

After a boost from record Thanksgiving weekend sales, Wal-Mart found itself in the media spotlight – but not for its booming holiday business. Instead, the retailer is making news for allegedly using fear tactics to… Continued

Cruise lines have been experiencing some fairly nauseous press lately with outbreaks of a gastrointestinal flu plaguing passengers on cruise lines like Disney and Carnival. But the cruise lines are managing the crisis by the… Continued

Where is it written that you have to answer every question posed by a reporter? Too many spokespeople have the wrong view of a media interview. They respond as if they’re in another Q&A setting:… Continued