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Get Ready to Network

November 18th, 2002 by

CMP Media is launching a new opportunity for PR pros in the computer networking arena looking to … well … network. Networks for Business New York, a conference and expo, will be held Sept. 16-18… Continued

An ‘Unusual’ Morph

November 18th, 2002 by

CNNfn’s cleverly titled “Business Unusual” changes its name to “Your Money” and expands to an hour-long format, including call-ins with live experts to answer investors’ questions. Ali Velshi continues as host, covering topics including personal… Continued

Trends & Tactics …

November 18th, 2002 by

Despite the scandals that have rocked the corporate world, most PR agencies and departments have done little to safeguard themselves. This, according to the results from a study conducted over the past few months by… Continued

Trends & Tactics…

November 11th, 2002 by

Trend The gay and lesbian community keeps a close watch on how and where you’re presenting your brand in the marketplace. Bob Witeck, of Washington, D.C.-based Witeck Combs, which specializes in marcom to the gay… Continued

The Road Back: A 12-Step Program to Restoring Reputation

November 11th, 2002 by

Part Two of Two Your corporation or CEO has done wrong, but if you followed our experts’ advice in the first part of this series (PR NEWS, Nov. 4), you’ve admitted the truth quickly, tried… Continued

Strategy of the Week

November 11th, 2002 by

This week’s strategy: Carefully consider both budget and audience before electing to conduct an in-person media tour. The best strategy is to mix a variety of delivery mechanisms, both traditional and high-tech, for reaching your… Continued

Build Support Internally, Trust Externally with Gay Market

November 11th, 2002 by

In the mid-1990s American Airlines advised employees to remove pillows and blankets from flights headed toward the gay rights march on Washington to avoid possible HIV contamination. Gay and lesbian organizations and media nationwide slammed… Continued

Anna, Anna

November 11th, 2002 by

The theme song for her E! reality TV show touts Anna Nicole Smith as “so outrageous.” Apparently her PR representatives agree. Smith and her lawyer are being sued for $25 million by David Granoff PR,… Continued

SEC ESP

November 11th, 2002 by

Michael Robinson, former spokesperson for SEC Chairman Harvey Pitt, has moved to Hill and Knowlton’s Washington office as deputy director. Robinson must be clairvoyant, as the announcement that Pitt would resign his own role came… Continued

Post-Election PR

November 11th, 2002 by

With Republicans in control of the House, Senate and White House, expect a dramatic change in the Washington, D.C. PR landscape. “Clearly every public affairs program directed at Congress needs to be reassessed now that… Continued