Subscription Content

Get Ready to Network

November 18th, 2002 by

CMP Media is launching a new opportunity for PR pros in the computer networking arena looking to … well … network. Networks for Business New York, a conference and expo, will be held Sept. 16-18… Continued

An ‘Unusual’ Morph

November 18th, 2002 by

CNNfn’s cleverly titled “Business Unusual” changes its name to “Your Money” and expands to an hour-long format, including call-ins with live experts to answer investors’ questions. Ali Velshi continues as host, covering topics including personal… Continued

Trends & Tactics …

November 18th, 2002 by

Despite the scandals that have rocked the corporate world, most PR agencies and departments have done little to safeguard themselves. This, according to the results from a study conducted over the past few months by… Continued

Advice from the IR Department: It’s Not Just A Numbers Game

November 18th, 2002 by

Part Two of Two In our Nov. 4 issue, we gave you a roadmap to learning more about investor relations. In this second installment of “Learning the IR Ropes,” we went straight to the IR… Continued

Persistence, Creativity Key to Beating the Slump in Tech Market

November 18th, 2002 by

Joe Blumenfeld still remembers the good ol’ days. “During the bubble, a flurry of press releases and emails was sufficient to start telling your company’s story,” says Blumenfeld, director of worldwide PR for software maker… Continued

In Memoriam

November 18th, 2002 by

The staff of PR NEWS is sad to report the loss of one of its columnists, Paul Shinoff. Shinoff, who headed up the San Francisco-based Shinoff Group and penned our media relations column, passed away… Continued

Turkey Talk

November 18th, 2002 by

PETA and vegan musician Moby want Americans to quit one Thanksgiving tradition cold turkey … so to speak. They have teamed on a campaign advising Americans to contact the well-publicized Butterball Turkey Hotline to complain… Continued

Gates Foundation Invests $100M in Cause Marketing

November 18th, 2002 by

The Gates Foundation, established by Microsoft founder Bill Gates and wife Melinda, will give more than $100 million over the next 10 years to help arrest the spread of HIV in India. Gates said at… Continued

A Tale of Two Contests … And Two Crises

November 18th, 2002 by

It’s nice to know that even after the Millennium, Sept. 11, the midterm elections, and all the other changes we as a society have seen in the last few years, some things really don’t change.… Continued

PR Pros Wrangle Journalists Execs and Cowboys for Bullish Event

November 18th, 2002 by

In a match made in cowboy heaven, the Wrangler apparel brand became the first title sponsor of the Professional Rodeo Cowboys Association’s National Finals Rodeo in 2001. The pair wanted to announce the sponsorship with… Continued