Vladmir Goussinsky’s life story reads like a Hollywood screenplay: An independent entrepreneur battles the Kremlin in post-Soviet Russia and winds up imprisoned twice, only to be released after the intervention of an influential U.S. congressman.… Continued
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Low Budget Drives PR Innovation
November 25th, 2002 by PRNEWSIn the spring of 2001, software maker Expertcity laid out a challenge for its PR team: draw massive attention to the firm’s flagship product, GoToMyPC, but with a modest budget. That meant no glitzy launches… Continued
Happy Thanksgiving!
November 25th, 2002 by PRNEWSPR NEWS will not publish on Dec. 2 in recognition of the Thanksgiving holiday. The staff wishes you and yours all the best for a happy Thanksgiving and a joyous holiday season. Look for your… Continued
Media Insight: "Beauty Buzz"
November 25th, 2002 by PRNEWSInStyle magazine Time Life Building, Rockefeller Center New York, NY 10020 212/522-5561 Fax: 212/467-0196 http://www.instyle.com Among the growing stable of women’s fashion and style magazines is one which, like its counterparts, often weighs more than… Continued
Media Metrics
November 25th, 2002 by PRNEWSWhich mags should top your media lists? If you’re going for the greatest number of hits, look to these pubs, which top Media Distribution Services’ circulation charts. Have a great general feature? You can reach… Continued
How’d You Get That?
November 25th, 2002 by PRNEWSQuirky stories are fun, but usually not enough to win powerful media coverage or attract attention from legislators and other key stakeholders. But University of Maryland, Baltimore County, proved that piece of conventional wisdom wrong… Continued
CNN Ends Show’s 20-Year Run
November 25th, 2002 by PRNEWS“Novak, Hunt & Shields,” the CNN public affairs program, finally felt the pinch of its Saturday night timeslot. The network canceled the show after 20 years on the air, and its last episode aired Nov.… Continued
Pitch Primer
November 25th, 2002 by PRNEWSBrushing up on the latest industry news and stats before that big pitch just got a little easier. Yahoo! Finance Industry Center launched recently with news and information on 17 vertical industries, including aerospace and… Continued
Inside The Donald’s World
November 25th, 2002 by PRNEWSBetween Anna Nicole Smith and Donald Trump, we’re getting our fill of irritating celebrity comebacks. At least Trump’s return to the limelight offers a new pitching opportunity: This month, The Donald launched a new quarterly… Continued
Ladies with an Attitude
November 25th, 2002 by PRNEWSJune Cleaver, look out. Ladies’ Home Journal, the soccer mom’s bible, is getting a major re-do. In March, the publication will re-launch with everything from new paper stock to a very different editorial angle focused… Continued