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Campaign Frees Jailed Media Mogul, Promotes Press Freedoms

December 9th, 2002 by

Vladmir Goussinsky’s life story reads like a Hollywood screenplay: An independent entrepreneur battles the Kremlin in post-Soviet Russia and winds up imprisoned twice, only to be released after the intervention of an influential U.S. congressman.… Continued

Low Budget Drives PR Innovation

November 25th, 2002 by

In the spring of 2001, software maker Expertcity laid out a challenge for its PR team: draw massive attention to the firm’s flagship product, GoToMyPC, but with a modest budget. That meant no glitzy launches… Continued

Happy Thanksgiving!

November 25th, 2002 by

PR NEWS will not publish on Dec. 2 in recognition of the Thanksgiving holiday. The staff wishes you and yours all the best for a happy Thanksgiving and a joyous holiday season. Look for your… Continued

Media Insight: "Beauty Buzz"

November 25th, 2002 by

InStyle magazine Time Life Building, Rockefeller Center New York, NY 10020 212/522-5561 Fax: 212/467-0196 http://www.instyle.com Among the growing stable of women’s fashion and style magazines is one which, like its counterparts, often weighs more than… Continued

Media Metrics

November 25th, 2002 by

Which mags should top your media lists? If you’re going for the greatest number of hits, look to these pubs, which top Media Distribution Services’ circulation charts. Have a great general feature? You can reach… Continued

How’d You Get That?

November 25th, 2002 by

Quirky stories are fun, but usually not enough to win powerful media coverage or attract attention from legislators and other key stakeholders. But University of Maryland, Baltimore County, proved that piece of conventional wisdom wrong… Continued

CNN Ends Show’s 20-Year Run

November 25th, 2002 by

“Novak, Hunt & Shields,” the CNN public affairs program, finally felt the pinch of its Saturday night timeslot. The network canceled the show after 20 years on the air, and its last episode aired Nov.… Continued

Pitch Primer

November 25th, 2002 by

Brushing up on the latest industry news and stats before that big pitch just got a little easier. Yahoo! Finance Industry Center launched recently with news and information on 17 vertical industries, including aerospace and… Continued

Inside The Donald’s World

November 25th, 2002 by

Between Anna Nicole Smith and Donald Trump, we’re getting our fill of irritating celebrity comebacks. At least Trump’s return to the limelight offers a new pitching opportunity: This month, The Donald launched a new quarterly… Continued

Ladies with an Attitude

November 25th, 2002 by

June Cleaver, look out. Ladies’ Home Journal, the soccer mom’s bible, is getting a major re-do. In March, the publication will re-launch with everything from new paper stock to a very different editorial angle focused… Continued