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There has been great debate over the years about the concept of career branding and what a brand may or may not do to gain the leverage necessary in a competitive hiring market for communications… Continued

Despite increasing interest (fueled by corporate scandal and other crises) in the power of PR, most corporations still prioritize marketing over PR when it comes to compensation. According to Mercer’s 2002 Corporate Marketing and Communication… Continued

Business 2.0 One California Street, 29th Floor San Francisco, CA 94111 415/293-4800 http://www.business2.com When Josh Quittner, editor of monthly mag Business 2.0, was looking for someone with a “provocative” take on business, he turned to… Continued

Watch for our special Career & Salary Survey issue next week, chock full of exclusive salary numbers and career advice from the experts. We’ll also make our 2002 executive recruiter guide available to PR NEWS… Continued

Have a financial or investing tip for consumers as they recuperate from the holiday spending season? An expert who can dish the dirt on spring trends for those long-lead beauty books? Following are the top… Continued

You may not have news today, but that doesn’t mean you shouldn’t contact reporters now to prep them for upcoming announcements – as long as you approach the pitch with no expectations of immediate coverage.… Continued

Primedia joins the growing group of publishers hoping to grab a piece of the homeland security pie, launching Transportation Security Magazine, a spin-off of its Access Control & Security Systems Magazine. The pub, whose first… Continued

Video gaming pubs are bucking the trend these days, with new titles launching and established ones growing. Ziff Davis’ Xbox Nation is increasing its publishing schedule from quarterly to bi-monthly beginning in 2003. Evan Shamoon… Continued

Got a hot tip? In what has become a trend among the networks since 9/11, NBC is launching a standalone investigative unit, based in Washington. The unit will focus on topics like the War on… Continued

National Public Relations agency seeks senior healthcare pros. Must have knowledge of pharmaceutical product launches, know FDA regulations. Experience supervising staff and handling new business pitches. Resumes to: marie@cantorconcern.com