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The jury’s still out on the ideal organizational structure that will optimize communications. But in general, integrated communications functions that directly report to the most senior levels of the company are key. Companies are considering… Continued

No single set of skills will match the requirements of every PR role, but we found that most senior-level PR pros we asked – from agencies, nonprofits and major corporations – are looking for a… Continued

Primedia joins the growing group of publishers hoping to grab a piece of the homeland security pie, launching Transportation Security Magazine, a spin-off of its Access Control & Security Systems Magazine. The pub, whose first… Continued

Video gaming pubs are bucking the trend these days, with new titles launching and established ones growing. Ziff Davis’ Xbox Nation is increasing its publishing schedule from quarterly to bi-monthly beginning in 2003. Evan Shamoon… Continued

Got a hot tip? In what has become a trend among the networks since 9/11, NBC is launching a standalone investigative unit, based in Washington. The unit will focus on topics like the War on… Continued

National Public Relations agency seeks senior healthcare pros. Must have knowledge of pharmaceutical product launches, know FDA regulations. Experience supervising staff and handling new business pitches. Resumes to: marie@cantorconcern.com

A company’s reputation has a profound impact on how reporters work with executives and report their stories. According to the 2002 Middleberg/Ross Survey of Media, which surveyed 774 North American business, technology, health and consumer… Continued

One of the major lessons Brigadier General Ronald Rand of the U.S. Air Force took away from the tragedies of Sept. 11: Never leave home without your Blackberry. When he evacuated his office in the… Continued

It’s the classic PR horror story: the eccentric CEO informs you he wants to be on the cover of TIME before year’s end … or else. And it’s not just a media relations myth, either.… Continued

Don’t miss the chance to join PR NEWS tomorrow as we present “Managing PR & Legal Concerns in a Crisis.” This must-see Webinar, taking place Tuesday, Dec. 10, offers proven strategies and real-life scenarios from… Continued