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In the Feb. 17 issue, we offered you the Top 10 Web sites PR pros are searching in MediaMap’s database. Media relations pros tended to be searching for technology sites, likely because of the paucity… Continued

Sour grapes will get you nowhere with a reporter. When a journalist makes a legitimate mistake – misspells the name of your CEO, writes about your enterprise software in a feature on consumer technologies, or… Continued

Cara Kagan, beauty and fitness director for Elle, leaves. Emily Dougherty replaces her. Megan Deem, former beauty news editor for Self, joins to replace Dougherty as senior editor, writing and editing beauty and fitness copy.… Continued

MSNBC launches “The Savage Nation,” covering “provocative” issues and opinions. The show, which will air from 5-6 p.m. (EST) on Saturdays, is modeled after conservative radio talk show host Michael Savage’s show and will be… Continued

Cathy Lee Gruhn becomes director of publicity for Rodale Books, reporting to Cindy Ratzlaff, associate publisher and director of marketing and communications. Ghrun was with Simon & Schuster’s Atria Books and Pocket Books divisions, where… Continued

Do you have a sneaking suspicion that your annual report ends up unopened in investors’ dusty files? Add a little something to draw recipients in. Anheuser-Busch, for example, employs a clever tactic, publishing recipes in… Continued

Join PR NEWS on April 8 at 1:30 ET for a must-attend Webinar, presented by Katie Paine and corporate measurement thought leaders. Paine, president of KDPaine & Partners and chair of the IPR Commission on… Continued

The Institute for Public Relations recently released three new additions to the Measurement Tree series. “What You Need to Know to Measure Investor Relations,” written by David Michaelson and John Gilfeather, is a primer for… Continued

The idea of Advertising Value Equivalency (AVE) has been around for many years and generated much debate in the PR community. Many practitioners are attracted to AVE because it puts a dollar value on media… Continued

At Northwestern Mutual, where numbers are the company’s bread and butter, the pressure to quantify PR is a longstanding element of the corporate culture. “We work in a company that is so analytical,” says Deanna… Continued