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Creative Community Relations Campaign Gets Down & Dirty

March 10th, 2003 by

Savvy PR practitioners can persuade people to do a lot of things. But getting an entire city to embrace a program focused on the messiest, smelliest, most unpleasant items in its garbage is no small… Continued

Media Insight: The Washington Times Business Desk

March 10th, 2003 by

3600 New York Ave. NE Washington, DC 20002 202/636-3000 http://www.washtimes.com Inside the Beltway, it’s a safe bet that everything is tied to politics. The Washington Times, launched in 1982, quickly became a powerful vehicle for… Continued

Media Metrics

March 10th, 2003 by

The technology pubs continue to make their exits, with Red Herring the latest among the great titles to fall. But if you’re pitching consumer software or hardware, there are still plenty of strong outlets among… Continued

Media Strategy of the Week

March 10th, 2003 by

Make tradeshow PR work for you by planning well in advance. If you want to book executives to speak with reporters in attendance, don’t make your calls a week out from the event – or… Continued

A Classic Choice

March 10th, 2003 by

After much dissent following the dissolution of her book club (not to mention the launch of several copycat clubs), Oprah is relaunching the club with a not-so-new twist. If you’re looking to pitch the latest… Continued

Fast Resignation

March 10th, 2003 by

Alan Webber and William Taylor, founding editors of Fast Company, resign. The former Harvard Business Review editors founded the magazine in 1995. No replacements have been named.

A Gentleman’s Exit

March 10th, 2003 by

Art Cooper, editor-in-chief of GQ, will retire in June after 20 years with the magazine. Upon the announcement of his retirement, Cooper joked that “my new film career awaits me.” No plans have been announced… Continued

Trends & Tactics …

March 10th, 2003 by

As we approach the end of the first quarter, your counterparts in the IR department will be facing new pressures following the Securities & Exchange Commission’s adoption of new pro forma guidelines. These guidelines mandate… Continued

Talk Show Tips: How To Pitch Concepts, Build Media Relationships

March 10th, 2003 by

As a four-time Emmy nominated TV producer, Erin Saxton lists a pile of talk shows on her resume, including “The View,” “Rosie” and “Good Morning America.” She has seen her fair share of pitches, too,… Continued

Best Practices: Making Intranet PR More Than a Tech Thing

March 10th, 2003 by

Part 1 of 2 Next time you’re meeting with your company’s techies, do more than doodle as they spout their jargon. Take the opportunity to talk with IT about how the communications department can be… Continued