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Guidance on News Coverage in Chaotic Times

March 17th, 2003 by

What can PR professionals do to get their messages across during a time of war? A panel of media executives at a recent seminar encouraged PR folks to focus on health, finance and local issues… Continued

The ‘Oscars’ For b-to-b Publishing

March 17th, 2003 by

Besting 1,092 entries, editors from IDG Corp.’s CIO magazine captured the Grand Neal Award at the 49th annual Jesse H. Neal National Business Journalism Awards (presented by American Business Media). The piece that put IDG… Continued

People Moves

March 17th, 2003 by

Corporate Moves Cathleen Toomey joins Stonyfield Farm as VP of Communications. Mattel, Inc. hires Steve Ross as SVP of Worldwide Girls Consumer Products & Entertainment. Before joining Mattel, Ross spent 12 years at 20th Century… Continued

Trends & Tactics…

March 17th, 2003 by

DTC Perspectives magazine recently announced its Second annual Top DTC Marketers of the Year. But we gave it a slight spin, asking to list the executives who have been recognized by DTC Perspectives twice in… Continued

Image Patrol: Knowing A Crisis When You See One (A Tale of 2 Publishers)

March 17th, 2003 by

I grew up in a house full of editors and publishers. Most of my mother’s side of the family worked for Hearst (my grandfather was the general manager) and my father, a Time Inc. man,… Continued

Best Practices In Corporate Intranets: It’s the Content, Stupid

March 17th, 2003 by

Part 2 of 2 on Intranets The desktop computer makes publishers and designers of us all. To get employees to use a corporate intranet, you have to think like a dotcom. The latest intranet posting… Continued

Creative Community Relations Campaign Gets Down & Dirty

March 10th, 2003 by

Savvy PR practitioners can persuade people to do a lot of things. But getting an entire city to embrace a program focused on the messiest, smelliest, most unpleasant items in its garbage is no small… Continued

Media Insight: The Washington Times Business Desk

March 10th, 2003 by

3600 New York Ave. NE Washington, DC 20002 202/636-3000 http://www.washtimes.com Inside the Beltway, it’s a safe bet that everything is tied to politics. The Washington Times, launched in 1982, quickly became a powerful vehicle for… Continued

Media Metrics

March 10th, 2003 by

The technology pubs continue to make their exits, with Red Herring the latest among the great titles to fall. But if you’re pitching consumer software or hardware, there are still plenty of strong outlets among… Continued

Media Strategy of the Week

March 10th, 2003 by

Make tradeshow PR work for you by planning well in advance. If you want to book executives to speak with reporters in attendance, don’t make your calls a week out from the event – or… Continued