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As a spokesperson, even the slightest faux pas could become grist for a magazine “List.” The April issue of Business 2.0 took a stab at PR with its feature, “101 Dumbest Moments in Business.” Some… Continued

The PRSA recently announced that it has selected 91 finalists out of 664 entries for the 2003 Silver Anvil Award competition. Finalists include AARP, Cingular Wireless, FedEx Corp., Robert Wood Johnson Foundation and the U.S.… Continued

Logitech makes very good PC peripherals that look snazzy and work well. At Logitech.com’s press room, however, the company applies only half that formula. It offers a pleasant, inviting face that isn’t quite as courteous… Continued

With so much talk about measurement — and very little accomplished in terms of developing uniform standards for the entire industry to adopt — the debate reminds one of Mark Twain’s quip about the weather:… Continued

A product review in Walter Mossberg’s Technology column in The Wall Street Journal is the Mount Olympus for PR pros. But this is not your typical spiel. Mossberg, whose column runs every Thursday on the… Continued

Media conglomerate Viacom Inc. announced recently that it’s expanding its presence in China’s tightly controlled television market, with a new agreement allowing it to broadcast its MTV channel into the southern province of Guangdong. William… Continued

Cable network Comcast and ethnic radio broadcaster Radio One plan to launch a yet unnamed cable channel focused on African-Americans later this year and will feature dramas, game shows, sitcoms, music videos and talk shows.… Continued

The New York Press, an alternative newsweekly, is about to launch a new free sports weekly with an initial circulation of around 60,000. It will be called The New York Sports Express…The star system is… Continued

The Global Alliance for Public Relations and Communication, which represents 100,000 PR pros, says its members recently unanimously agreed to standardize a code of ethics for their profession by the end of 2005. The protocol… Continued

For philanthropic organizations, using the Web to build awareness should be similar to how private companies employ the Web, e.g. part of a fully integrated marketing/communications plan that could also include print, broadcast and/or direct… Continued