Subscription Content

Making Measurement Your Compass Rather than Your Yardstick

April 14th, 2003 by

The concept of measurement took root in PR circles during the last recession in the early 1990s, when tight budgets dictated that corporations pay closer attention to their returns on investment. More than a decade… Continued

Optimizing Webcasting Beyond Regulation FD Compliance

April 14th, 2003 by

When it comes to getting out financial information, companies can no longer operate without a net. The Regulation Fair Disclosure (Reg FD), an SEC mandate that took effect on October 23, 2000, says public companies… Continued

Developing the Right PR, Legal Message Points During a Crisis

April 14th, 2003 by

Few media feeding in recent years has been more frenzied than the response to the sex scandals that have engulfed the Catholic Church. It was also an unfortunate example of what happens when an institution… Continued

PR Campaign For Bank Merger Gains Buy-In From Media, Execs

April 14th, 2003 by

In 1998, the Singapore government declared its intention to shake things up by lifting a longstanding ban on competition in the nation’s banking industry. Outsiders were to be allowed in, and that meant the five… Continued

Media Insight: The Daily Deal

April 14th, 2003 by

The Deal LLC 105 Madison Ave. New York, N.Y. 10016 http://www.thedeal.com Considering its title, it’s easy for the uninitiated to peg The Daily Deal as a publication that strictly covers the mergers & acquisitions markets.… Continued

Bugaboos

April 14th, 2003 by

Jon Fine has been covering consumer magazines and newspapers for Advertising Age since the summer of 2000. His pieces usually run in the first few pages of Ad Age — considered choice real estate for… Continued

Q/A: Patient in need of PR

April 14th, 2003 by

HealthSouth Corp., the nation’s largest chain of rehabilitation hospitals, has been on the front pages practically every day lately because of a growing accounting scandal. When the scandal broke, HealthSouth hired global health consultancy Euro… Continued

PR Moves

April 14th, 2003 by

EDS names John Clendening to VP, marketing and communications; Ken Smalling takes over for Clendening as director, EDS Enterprise Comms… Robert Sbarra to the position of Vice President, Sales and Marketing for Manchester Technologies, Inc.… Continued

And Tactics…

April 14th, 2003 by

If you are a communications executive working at a company that wants to go public — or an agency rep advising a company mulling such a move — we have two words of advice: Sit… Continued

Trend…

April 14th, 2003 by

Fledgling companies feasted at the trough of equity markets during the late 1990s. But when the markets went bust in 2000, so did initial public offerings. IPOs reached a peak of 443 in 2000 but… Continued