Subscription Content

Women Executives in Public Relations (WEPR) Annual Pacesetters Luncheon, scheduled for May 21, will tackle how business can regain public confidence amid the clamor for better corporate governance. The panel, titled, “Corporate Governance: How Can… Continued

Citing a drop in the SARS epidemic there, the World Health Organization last week lifted an advisory urging travelers to delay all nonessential travel to Toronto, the site of the IABC’s annual conference June 8-11.… Continued

Looking to elbow the increasingly crowded precincts of financial Web sites — and go after the lunch of both Reuters and Bloomberg — a new wire service has been proposed by Pearson PLC and the… Continued

Consumers seem to be giving business the benefit of the doubt — for now. For PR pros, there’s a window of opportunity to build trust, loyalty and meaning for the company and/or brand, as opposed… Continued

Is the on-again, off-again romance between Americans and U.S. business on again? In 2002, a survey by Golin/Harris found that american business was in a free-fall, with 70% of Americans saying they didn’t know whom… Continued

For groups concerned with the well-being of the environment, it can be hard to compete for media coverage with something as dramatic as a war. When the ozone layer and “bunker- buster” bombs, or most… Continued

The fists may fly at American Airlines. The airliner’s three major union groups said last week they were considering voting again on $1.6 billion in annual concessions their members recently approved to help the airliner… Continued

Multinational companies have to decide what their “persona” is going to be if they want to succeed in international markets, says Naseem Javed, CEO of ABC Namebank International, which specializes in corporate name identity. Their… Continued

It’s been a few weeks since all that spiel about having an order of “freedom fries” to go with your hamburger. The rumblings among U.S. consumers to boycott products from France, Germany and Russia have… Continued

A new definition of “urban marketing” has come into play: reaching out to a new demographic transcending both geography and ethnicity, hard to define and even harder to reach with conventional PR tools. Hip-hop inspired,… Continued